Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie By:

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Celebrity Endorsements

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Product Line

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Target Market

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Segmenting the Market

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Advertising

• Guerilla entrance into market in early years

• Television advertising, "Red Bull gives you wings“

• Team purchasing and athlete sponsoring

• Extreme sport sponsoring

• Unique and identifiable packaging

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Competitors

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Celebrity Endorsements

• Red Bull sponcers hundreds of athletes and teams of extreme sports

• largest part of red bulls marketing budget

• Large reach through branding

• Fans create attachments and bonds

• Consumers associate their best performance with the product

• Strengthens Brand affiliation with Athletic Performance

• First energy Drink to market 1987

Video Goes here

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Product Placement

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Consumer Imagery and Brand Equity

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion

Word of Mouth

• First energy Drink to market 1987

IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion