Recruitment and Organization Building

Advocacy Training Module

How did you get involved in the PTA?

Why? How?

Self Interest

Selfishness Self Interest Selflessness

Six Steps to Recruitment

1. Be Prepared2. Legitimize Yourself3. Listen4. Agitate5. Get a Commitment6. Follow Up

Be Prepared

• Learn about the person.• Recruit to a specific event or activity.

Legitimize Yourself

• Establish the legitimacy of the organization.– “The PTA is the largest child advocacy association”– “Our kids are in the same class”

• Have an appropriate image.

Listen

• Draw the person out.• Identify their self interest.• Build trust.• Establish a connection beyond the issue.• Hear and answer reservations.• Listen for networks you can organize.

Agitate

• Fire them up!• Focus on the PTA being the vehicle to make

the needed change• Solution = Organization

Get a Commitment

• Ask!– “Will you come to the school board meeting?”– “Will you be our new Treasurer?– “Will you create a flyer?”

• Clarify next steps.– “Thanks, then I will call you on Thursday.”

Follow Up

• Keep commitments.• Help integrate the person into the

organization.