Recruitment and Organization Building Advocacy Training Module.
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Recruitment and Organization Building Advocacy Training Module
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Transcript of Recruitment and Organization Building Advocacy Training Module.
Recruitment and Organization Building
Advocacy Training Module
How did you get involved in the PTA?
Why? How?
Self Interest
Selfishness Self Interest Selflessness
Six Steps to Recruitment
1. Be Prepared2. Legitimize Yourself3. Listen4. Agitate5. Get a Commitment6. Follow Up
Be Prepared
• Learn about the person.• Recruit to a specific event or activity.
Legitimize Yourself
• Establish the legitimacy of the organization.– “The PTA is the largest child advocacy association”– “Our kids are in the same class”
• Have an appropriate image.
Listen
• Draw the person out.• Identify their self interest.• Build trust.• Establish a connection beyond the issue.• Hear and answer reservations.• Listen for networks you can organize.
Agitate
• Fire them up!• Focus on the PTA being the vehicle to make
the needed change• Solution = Organization
Get a Commitment
• Ask!– “Will you come to the school board meeting?”– “Will you be our new Treasurer?– “Will you create a flyer?”
• Clarify next steps.– “Thanks, then I will call you on Thursday.”
Follow Up
• Keep commitments.• Help integrate the person into the
organization.
