RECRON

JEROEN VAN DER SCHENK

RONALD VAN DEN HOFF

HIGH

LOW

RECENT YEARS* Edelman Trust Barometer

*

* Ronald Coase, 1937 “The nature of the firm”.

INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

SEARCH / ALGORITHMS

APPLICATIONS

550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING

SOCIAL NETWORKS/MEDIA

* Data from Forrester Research Technographics® surveys, 2007

* “Here comes everybody”, Clay Shirky, 2008

VIRTUAL SOCIAL NETWORKS:

“WEBTRIBES…”

SOCIAL : HYVES

BUSINESS : LINKEDIN

SOCIO-BUSINESS: MINDZ.COM

SERIOUS GAME: WORLD OF

WARCRAFT

(MMORPG:

Massively Multiplayer Online Role Playing

Game)

http://nl.youtube.com/watch?v=d3ReDIjTctE

http://www.seats2meet.com/

20% 80%

E-MOTIVE

http://www.virtufit.nl/trainen/previews

http://www.kayak.com/hotels

http://www.xs2china.com/en/movies/

FREE AGENT

FREE AGENT

FREE AGENTS

ENTERPRISING

EMPLOYEE

TEMPORARY

EMPLOYEE

STANDARD

EMPLOYEE

FREE AGENT

FREE AGENT

FREE AGENT

FREE AGENT

FREE AGENT

EMPLOYEE

EMPLOYEE

FREE AGENT

-- -- -- -- -- -- --

EVENTS

WEATHERFORECAST

HOTEL

AIRPORT

MAPS

SIGHTS

RESTAURANTS

REVIEWS

ACTUAL CURRENCY RATES

$25. MAIL

$ 10. PDF

BUZZ…

BUZZ…

BUZZ…

BUZZ…

BUZZ…

BUZZ…

BUZZ…BUZZ…

BUZZ…BUZZ…

BUZZ…

http://www.cyberdigma.nl/

PROXIMITY MARKETING

R.F.I.D. TECHNOLOGY

RADIO FREQUENCY IDENTIFICATION

&

BLUE TOOTH

AUGMENTED

REALITY TOOLS

BRANDED

UTILITY

TOOL

PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100%

CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26%

*UNIVERSITEIT VAN TWENTE, 2007

http://www.blogsouthwest.com/

http://content.vmtv.com/video/