Recron: The Future
63
RECRON JEROEN VAN DER SCHENK RONALD VAN DEN HOFF
-
Upload
ronald-van-den-hoff -
Category
Business
-
view
1.252 -
download
1
description
Presentation to the Board & Management ofthe Dutch Recron
Transcript of Recron: The Future
RECRON
JEROEN VAN DER SCHENK
RONALD VAN DEN HOFF
HIGH
LOW
RECENT YEARS* Edelman Trust Barometer
*
* Ronald Coase, 1937 “The nature of the firm”.
INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
550.000.000.000 PEOPLE ON LINE
4. PEOPLE/CONNECTING
SOCIAL NETWORKS/MEDIA
* Data from Forrester Research Technographics® surveys, 2007
* “Here comes everybody”, Clay Shirky, 2008
VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL : HYVES
BUSINESS : LINKEDIN
SOCIO-BUSINESS: MINDZ.COM
SERIOUS GAME: WORLD OF
WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)
20% 80%
E-MOTIVE
FREE AGENT
FREE AGENT
FREE AGENTS
ENTERPRISING
EMPLOYEE
TEMPORARY
EMPLOYEE
STANDARD
EMPLOYEE
FREE AGENT
FREE AGENT
FREE AGENT
FREE AGENT
FREE AGENT
EMPLOYEE
EMPLOYEE
FREE AGENT
-- -- -- -- -- -- --
EVENTS
WEATHERFORECAST
HOTEL
AIRPORT
MAPS
SIGHTS
RESTAURANTS
REVIEWS
ACTUAL CURRENCY RATES
$25. MAIL
$ 10. PDF
BUZZ…
BUZZ…
BUZZ…
BUZZ…
BUZZ…
BUZZ…
BUZZ…BUZZ…
BUZZ…BUZZ…
BUZZ…
PROXIMITY MARKETING
R.F.I.D. TECHNOLOGY
RADIO FREQUENCY IDENTIFICATION
&
BLUE TOOTH
AUGMENTED
REALITY TOOLS
BRANDED
UTILITY
TOOL
PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100%
CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26%
*UNIVERSITEIT VAN TWENTE, 2007
