Recalculating Creative TrajectoryFrom Dull Performance Ads to Precisely Targeted Brand Messaging

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Exploring UnknownWaters

3

Scalability of Audience Buys

Exploring Unknown WatersWhat programmatic used to mean

4

Scalability of Audience Buys

Poor Quality Inventory

Exploring Unknown WatersWhat programmatic used to mean

5Poor Quality InventoryRecognise them?

6

Dull BannersScalability of Audience Buys

Poor Quality Inventory

Exploring Unknown WatersWhat programmatic used to mean

7Dull BannersWe’ve all been there!

8

Dull BannersScalability of Audience Buys

Poor Quality Inventory

Exploring Unknown WatersWhat programmatic used to mean

Little Learning from Data

Navigating the Sea

10

Niche Audiences at Scale

Navigating the SeaWe use programmatic ads smarter now

11

Niche Audiences at Scale

Navigating the SeaWe use programmatic ads smarter now

Premium, Viewable & Brand-Safe Inventory

12

Niche Audiences at Scale

Navigating the SeaWe use programmatic ads smarter now

Premium, Viewable & Brand-Safe Inventory

Engaging Creatives

13

Creative needs to spark interest and provide value to the user Engaging Creatives

14

Niche Audiences at Scale

Navigating the SeaWe use programmatic ads smarter now

Premium, Viewable & Brand-Safe Inventory

Engaging Creatives

Detailed Reporting & Targeting Data

15

Data available from platforms provides insights to the future campaigns and wider business

Detailed Reporting & Targeting Data

74%

22%

4%

Prospecting - Sales by Device

DesktopSmart PhoneTablet

62%21%

17%

Retargeting - Sales by Device

DesktopSmart PhoneTablet

Move Beyond the Horizon

17

Detailed location, Wearable & IoT Data

Move Beyond the HorizonIntegration across all levels is the future

18Detailed Location, Wearable & Internet of Things DataGo extra mile to provide better customer experience by using your data

19

Detailed location, Wearable & IoT Data

Move Beyond the HorizonIntegration across all levels is the future

New Channels and Inventory

20

Detailed location, Wearable & IoT Data

Move Beyond the HorizonIntegration across all levels is the future

New Channels and Inventory

Audiences Beyond Cookie

21

Detailed location, Wearable & IoT Data

Move Beyond the HorizonIntegration across all levels is the future

New Channels and Inventory

Audiences Beyond Cookie

Inbuilt Creative Learning & Optimisation

22

Dynamic creatives use data feeds to target ads and optimise creative performance

Inbuilt Creative Learning & Optimisation

Location 25 miles from storeDevice DesktopSite Behaviour Visited “Men’s Shoes”Content Viewed HealthDemography Woman 35-45Season MayAd Exposure NoneMessaging Free next day delivery

Have your gifts ready

Free next day delivery

Shop Now

trainershop.com

23

Detailed location, Wearable & IoT Data

Move Beyond the HorizonIntegration across all levels is the future

New Channels and Inventory

Audiences Beyond Cookie

Inbuilt Creative Learning & Optimisation

24Recalculating Creative TrajectoryWe’ve gone long way to a good place, but the future is even more exciting

but we use ads smarter now

and integration across all levels is the future

Programmatic used to mean boring,

Thank youQuestions?

Email: kristina@nmpilondon.comTel : +44 (0)20 7186 2116

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