Real-time Social Engagement

Social Speakeasy

Presentation from Jerry Daykin,

Social Media Marketing Manager at Mondelez International

At the immediate future

Social Speakeasy brands

talk* to brands about social

media challenges and

successes. And sometimes

share a few war stories.

Everyone at the Speakeasy

gets to meet their peers and

share insights, information

and best practice in social

media.

* [There is always a terrific guest speaker to

provoke ideas and debate ; and plenty of wine

and nibbles to keep the conversation flowing]

Jerry Daykin Social Media Marketing

Manager at Mondelez

International kicked-off the

February Speakeasy.

He shared his tips,

experiences and examples

of how to scale really big,

integrating with paid

media and how to change

your business processes to

make it work.

Take a seat and enjoy

Jerry’s presentation…

Real-Time Community Management Jerry Daykin, Social Media Marketing Manager

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakEasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

@jdaykin #SocialSpeakeasy

Planned

Unplanned

Always On Events

Everyday Campaign

Live Unpredictable

Real-Time = Relevant

Real-Time = Reach

@jdaykin #SocialSpeakeasy

Breaks Traditional

Marketing Processes

Content

Quantity

Approvals Out of

Hours

In/Out of

House

Brand Voice

& Opinion

@jdaykin #SocialSpeakeasy

@jdaykin #SocialBrands

LOOK TO GO

BIGGER…

Source: W+K / How To Fail

@jdaykin #SocialSpeakeasy

X

Moving From A Social Funnel…

10 Million Followers

1 Million Reached By Post

10k Actively Engage With Post

1k Enter Branded Competition

Creating A Social Megaphone Which delivers social at the scale of our business

2.5 Million UK Followers

Promote Most Engaging Content With Paid Media

Leads To Millions of

Interactions

@jdaykin #SocialSpeakeasy

Which Delivered Big Results

Nearly 16 Million Reached on FB,

At a 7x Average Frequency,

Over 5 Million Actively Engaged

And Matching The Impact of TV In Shifting Purchase Intent

Word of Mouth (Includes

Twitter), 21%

TV, 20%

Facebook, 18%

Gooless Promotion, 11%

Point of Sale, 10%

VOD, 8%

Brand buzz, 6% Outdoor, 6%

@jdaykin #SocialSpeakeasy

@jdaykin #SocialBrands

Guided By

5 Million

Engagements

@jdaykin #SocialBrands

To Places

We Never

Expected

GUARANTEE

SCALE

@jdaykin #SocialSpeakeasy

WITH REAL

TIME PAID

MEDIA

@jdaykin #SocialSpeakeasy

Real-Time Community Management Jerry Daykin, Social Media Marketing Manager

@jdaykin #SocialSpeakeasy

Join us at the next

Social Speakeasy

Just ping us at: