Social Engagement: How ConsumerBell Evolved Social Engagement
19
CONNECTING COMPANIES AND CONSUMERS DURING RECALLS
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A presentation on how ConsumerBell evolved social engagement for its sites and products from 2010-2012. Case examples include: - bad twitter widgets - ways to share - blogging widgets - marketing channels - improving experience - mobile Presentation given to invite-only group "800 Birds" in Palo Alto, CA July 2012.
Transcript of Social Engagement: How ConsumerBell Evolved Social Engagement
CONNECTING COMPANIES AND CONSUMERS DURING RECALLS
Social Engagement and Recalls
Mission and Statement Mission and Vision
THE BIG QUESTION
Consumers and Users Step One: Get Consumers
Getting Fancy
Step Two: Social
Search By Category
Sharing Not Always Caring
Objectives The Goals / Marketplace
Experience Redemptions
Easy Forms
FUTURE Mom bloggers / Video Content
Notifications
Making Safety Easier
Mission Statement
Making Safety Easier
Make product recalls easy and accessible for companies and consumers
Question
Making Safety Easier
How do we make recalls
SEXY?
Step One: Get Consumers
Making Safety Easier
We setup a generic contact page to get users to submit info
Getting Fancy
Making Safety Easier
The fancier our page the lower the conversions.
“You guys work
for Chase!” --crazy consumer
Step Two: Social?
Making Safety Easier
Blogging is fun!!
Searching by Category
Making Safety Easier
January 2011
Sharing Not Always Caring
Making Safety Easier
Not all tweet and share buttons are alike
The Goals
Making Safety Easier
1) Notify Consumers
2) Offer a better
Experience
The Marketplace
Making Safety Easier
The Experience: Redemptions
Making Safety Easier
Easy Forms…
Making Safety Easier
Mom Bloggers: Greatest Enemy
Making Safety Easier
Or powerful weapon
Video Content:
Making Safety Easier
Roundups > Shoutouts > Personal > How To
Video Social
Making Safety Easier
Eventually users make them for you:
How Do We Notify?
Making Safety Easier
Blog
Tumblr
Email Campaigns
News Widget “MakingSafetyEasier”
Better Experience
Making Safety Easier
Integrations
Mashups
Mobile and Video
Affiliates and partners
Updating an Industry
Balancing Act
Making Safety Easier
