Post on 02-Jul-2015
description
Reaching Buyers Online
“The Fastest Growing Real Estate Website.”
Tice Burke
Manager, Strategic Partnerships
tice@trulia.com
1. Be where they are. 2. Meet on their terms. 3. Measure your success!
How do you reach buyers online?
Consumers are online. – Make sure you are too!
Some quick stats…
• 87% of all home buyers go online during search
• 94 % of buyers ages 25-44 used the Internet during their search
• 82% of home buyers who used the Internet during search purchased through a real estate agent
• 80% of first-time homebuyers are Gen X/Y
(NAR 2008 Homebuyers Survey)
Gen X and Gen Y Comprise over 120MM Consumers!
What sites are consumers using?
• Who’s using Trulia?
• More than 6.3 Million users per month– 62% plan to list/purchase within the next 6 mo.– 81% plan to list/purchase within the next 12 mo.– 61% not yet working with an agent– 52% pre-qualified for mortgage
• Users run over 800,000 searches per month in the Atlanta Metro area on Trulia.com!
Be where they are
Highly-engaged audience of buyers and sellers
Consumers want transparency and control
Trulia Blogs & Voices – Reach consumers for FREE!
Trulia Voices – Online Q&A
Trulia Voices – Online Q&A
Trulia Blogs – Get your message out!
Trulia Blogs – Get your message out!
Other ways to engage – Premium Listings
Dominant positioning & brand exposure for more consumer views
Other ways to engage – Banner Advertising
Your Ad Here
and/or…
Measure, Measure, Measure…
Test, Test, Test!
Measurement is key to online engagement