ICT for Successful OrganisationsSocial Media

PRESENTER NAMEPRESENTER ORGPRESENTER ROLEDATE

• A champion for ICT in your region• To see local infrastructure support organisations

• Operate more efficiently in its day to day work• Be more effective in its reach and influence

• Voice, representation, advocacy• Signposting sources of help• Strategic support

Regional ICT Champions

Materials have been prepared by a number of the ICT Champions

FACTS• We spent 119 billion minutes on the internet in Feb 09.

[Global Online Media Landscape”, Nielsen, April 2009]• UK online shoppers spent £4.6 billion during Christmas

2008. [IMRG Cap Gemini e-Retail Sales Index]

Three BARRIERS to USE (from Freshminds – April 2009)• No affordable ACCESS to the internet• No INTEREST in the content on the internet• No KNOWLEDGE of how to get on-line

The Internet

BUT• 25% of adults have never used the internet [ONS 2008]• 70% of people living in social housing aren’t online – which is

28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08]

Our understanding and use of social media is important to help organisations outreach to groups and communities

• Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09]

• 25% more confident in finding work [Freshminds, April 2009]

The Internet

Photo: flickr.com/photos/briansolis/

Social Media / Networking – the major types

•What is it

•Why should you care

•How it’s being used - for our organisations

•Impacts / risks

•How to get there

• 94% had HEARD of New Media or Social Media

•Of these, 60% had used New Media of some form

• 70% had used Forums• 60% had used Blogs• 60% had used Media Storage• 60% had used Google Apps• 40% had used Wiki’s• 20% had used Twitter• 10% had used Social Bookmarking

“Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content”

www.universalmccann.com

structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.”Charles Leadbetter, March 2009

Some descriptions ...

“In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or

Old media - Web 1.0 . . .

. . static websites with no interaction, text heavy content.Information was just fed TO viewers

(Others – if you dare!)

New media - Web 2.0 . .

. . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged

• Increases speed of communication – no faster way to spread your message than through

social networking. • Widens message to people/groups that would normally

be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently

• Deepens to build new and different networks – communities of interest to bounce ideas

off and share experiences

• Generate on-line conversations and awareness about the organisation or campaign, a consensus of opinion or shared learning about ideas

• Joins together communities who are interested in the similar things, have the same likes or are striving for the same objectives.

• Commoncraft Video explaining Social Media

Why social media?

• Advocacy

• Awareness

• Fundraising

• Inspiring action

• Influencing change

New Media solutions provide additional ways of delivering/promoting your message.

Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place

Think of New Media as additional tools in your tool kit.

Audio - Podcasting

• A news feed with a media sound file attached that can be picked up by a feed reader.

• Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move.

• Turns flat written statement into a vibrant personal story• Captures background sounds / effects / laughter of the

project• ‘Audacity’ – free software for recording and converting to

MP3 to load to the web http://audacity.sourceforge.net/• Commoncraft Video explaining Podcasting

Audio – Podcast Directory for the Sector

Visit

On-line web logs or journals

• Used by 65% of active UK internet users, who have created 17.8m blogs

• A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’

• Keep staff up to date about what individuals are doing

• To provide a periodic record of what you have been doing to feedback to funders

• To provide case studies of events and parts of your work

• Generates evolving conversations as other contribute to the topics you raise

• Commoncraft Video explaining Blogs

Online journals - Blogging

Visit

Video Sharing

• Used by 84% of active UK Internet Users

• Upload and share videos that you can take on any digital camera or mobile phone.

• Once uploaded these can be included on your own website

• Videos tagged for easy searching by visitors

• Allows comments and conversations to build about the video content or message

• Offers many ways to to promote your organisation and its campaigns ... and all for free.

Video Sharing - YouTube

Visit

Micro-journals

• Built on the SMS mobile phone technology

• Mobile phones are most accessible form of mobile media

• Allows users to send and read other users' updates which are text-based posts of up to 140 characters in length.

• Updates displayed on user's profile page and delivered to other users who have signed up to receive them.

• Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign

• Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email

• Commoncraft Video explaining Twitter

Micro-journals - Twitter

Visit

Twitter : Reports events AS they happen not AFTER they have happened

Twitter : Extra eyes and Ears for your cause

Key Social Media Facts: Twitter

• A great way to reach a wide, yet targeted audience• 10 million people visited Twitter in February 2009

(worldwide); traffic to Twitter in the UK increased by 974% in last year. [ComScore and HitWise]

• Nearly one-in-five (19%) online adults ages 18 to 24 have used Twitter/similar services, as have 20% of online adults ages 25 to 34.

• Median age of a Twitter user is 31. Median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40. [Pew Research Center]

• People are motivated by learning new things and getting information real-time as it’s developing. [Ann Handley, MarketingProfs, Mashable]

10 Ways to use Twitter

1.    Networking: find key influencers in your field to follow [http://tweepsearch.com]

2.    Knowledge: listen to keep up with latest events in your field [#SocEnt]

3.    Research: ask questions to gain insights, ideas, prioritize [@odemagazine]

4.    Educating: highlight research, trends, and advances [@casefoundation]

5.    Increasing Awareness: share accomplishments, beneficiary stories

6.    Filtering: select the best information to ‘retweet’ and save people time [@NetSquared]

7.    Events/conferences: increase reach and global participation [#swf09, @socialedge]

8.    Fundraising: raise small gifts, create “Epic Change” [ Tweetsgiving, Charity:Water/Twestival]

9.    Announcements: post winners of contests, deadlines, milestones, etc. [@changemakers]

10.  Friendraising: build loyalty, make personal connections [@lend4health]

Listening to the web - Inbound

• What are other websites saying about your organisation?• What are organisations you support saying?• What are the relevant stakeholder reports and funding

opportunities that are being published• RSS enabled feeds automatically can be picked up to be

read at your leisure in a feed reader (such as Bloglines or Google Reader) without you having to re-visit each website

• Content aggregated into a single easily readable interface • RSS feeds can be converted for email delivery• RSS feeds from others can be embedded in your website

Listening to the web - Outbound

• Tell others what you are doing• Easier for supporters (individual and peers) to keep up with

your events and news• RSS enabled feeds automatically can be picked up to be

read at their leisure in a feed reader (such as Bloglines or Google Reader) without them having to re-visit your site

• RSS feeds can be converted for email delivery• Your RSS feed can be embedded into other organisations

websites• Commoncraft Video explaining RSS

Listening to the web – RSS readers

Image Sharing

• Used by 49% of active UK internet users • Many contributors to these sites allow you to use their

photos free of charge, they usually only ask to be credited.• Can be difficult to source good quality photos for websites

and publicity, especially without significant cost• Build on-line journal of images relating to your project with

tags to enable easy searching and commenting by others• More striking than a report or case study on paper when

presented to funders, trustees and stakeholders• Access to photos anywhere so freeing up server space• Commoncraft Video explaining Image Sharing

Image Sharing - Flickr

Visit

Social Bookmarking

• Organize your collection of personal web-links• Share useful web-links within your team or your peers• Publish organized lists of resources for outside partners

and clients• Keep up with the latest news, online resources and

information in your sector• Discover websites, online resources, organisations and

individuals in your area of interest• Bookmarks are shared using common tags• Commoncraft Video explaining Social Bookmarking

[Thanks to Tim Davies - http://www.practicalparticipation.co.uk/]

Social Bookmarking

Social Networking

• Used by 60% of active UK internet users• Community websites that link people who share interests

and activities or who are interested in exploring the interests and activities of others.

• They provide various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups and more.

• Commoncraft Video explaining Social Networking

Social Networking - Facebook

Causes

Dog’sTrust

BustsForJustice

Social Networking - Ning

Niche networks that you can create yourself.

Youth WorkOnline

Collaborative working

• Software that allows a disperse groups of people to work collaboratively towards shared aims.

• Create, edit, and link pages together in a variety of document formats

• Create collaborative websites - perhaps the most popular example is Wikipedia

• Share in discussions and meetings on-line• Commoncraft Video explaining Wikis• Commoncraft Video explaining Google Docs

Collaborative working - ooVoo

Visit

Collaborative working - Doodle

Visit

Collaborative working - GoogleDocs

Visit

Barack Obama 44th & Current President of the United States of America used New Media solutions to great effect during his election campaign.

FacebookTwitterYouTube

The first president to be allowed to have a Blackberry whilst in office.

• Access to a GLOBAL audience enabling many voices• F R E E!!! (in most cases)• Your ideas and messages can be shared & spread very quickly • Can take on a creative life of its own• Very high profile – the latest ‘buzz’• Portrays the human voice of your organization • You want share ideas in progress and let others join in and help• It may be messy – so be prepared to deal with this • You are already clear in your aims, but open to contributions

• Tracking sites can be time consuming – so have a clear plan• Needs fast internet connection (ADSL / Fibre) – rural issues• Can be intimidating if not used to using the internet / technology• Fickle – constantly changing ‘current fashionable product’• Impossible to control – groups may take your message and

spin it, so it is important to listen to the social networks

• Be prepared for your organisation to change how it works

• Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity

• Invest time in staff learning new skills and the time to make it an organizational habit

Which One is Right for your organisation?

Blog - informal project progress? Forum - for supporters to discuss? Social Network - build cause awareness? Twitter - short project updates? Video / Photo sharing - our annual report? RSS - what are others saying?

A combination of all of these and more!

Select those that are right for the organisation

A combination ?

Visit Colalife

Social media - reflections

• What ideas do you have for your use?

• How do you think organisations need to make more of social media?

• How could the groups you support be more effective in their campaigns by using social media?

• What gaps are there in supporting them?

• What was the best idea which came from the session?

From Boulders to Pebbles

• “All the new media and cultural organisations, created from now on, will be ‘pebble’ businesses.

• Google and other more intelligent search engines offer to help us find just the pebble we are looking for. Google will increasingly offer to organize more and more of the unruly beach.

• Wikipedia is a vast collection of factual pebbles. • YouTube is a collection of video pebbles • Flickr of photographic pebbles• Social networking sites such as Facebook allow us to connect

with pebbles who are friends.• Twitter … allows people to create collections of lots of really

tiny little pebbles.”• Charles Leadbetter

How social media can help groups you support

• The Social Media Game

• Ways to make the organisations you support more … E

ffective in communication of their message

Efficient through use of free online resources

• Wordpress or Blogger websites• Wiki – collaborative development• Flickr and Youtube – photo and video capture of events and beneficiaries• Conversations with those you help and those who want to support you through blogging and Twitter

Finding your way

• Objectives - what

• Audience - who

• Strategy - pick a path that fits

• Implement - match the tool

• Sustain - measure, adjust

Finding your Way!Photo: flickr.com/photos/worldwidewandering

Useful Links & Contacts

• NAVCA www.navca.org.uk

Local Infrastructure Organisations providing general support services may also provide ICT services

• ICT Champions

for ICT answers in a box www.ictchampions.org.uk

• RuralnetUK www.net-gain.org.uk

• Capacitybuilders www.improvingsupport.org.uk/ict

• Knowledgebase www.ictknowledgebase.org.uk

Useful Links & Contacts

• AbilityNet www.abilitynet.org.uk

• IT4Communities www.it4communities.org.uk

• CTX www.ctxchange.org.uk

• NCVO ICT www.icthub.org.uk

• Open Source www.osalt.com

• Commoncraft http://www.commoncraft.com/

Round Up

• Review of session – key messages

• Any Questions?

Round Up and Thanks

For More Details About This Workshop

Visit:Regional ICT Champions websitewww.ictchampions.org.uk

Or Contact NAVCApaul.webster@navca.org.uk

Thank You

www.swict.org.uk

julie@cosmic.org.uk

01404 813226