I Hate Innovation

No one knows what it is, really.

Is thisinnovation?

Creativity ≠ Innovation

“If you can measure something, then you have some control

over it."- Rheticus, 1514-1574

Recent Failures

80%

Should we give up?

“This is a nightmare, which will pass away with the morning. For the resources of nature and

men’s devices are just as fertile and productive as they were.... But today we have involved

ourselves in a colossal muddle, having blundered in the control of a delicate machine, the working of which we do not understand.”

- John Maynard Keynes, 1930

80%

70%

60%

50%

40%

30%

20%

10%

0%

-10%

Delta (Disruptors, Overall)

Sources: Compustat, SEC filings

Recession Drives Growth

Crisis Raises The Ceiling

1980-1982 1991 2001

Who Will Be Tomorrow's Winners?

What Makes It Difficult?

We Do, Mostly.

We Aim Too Low

We Measure the Wrong Things

We Use the Wrong Tools

We Use The Wrong Processes

We Rely On Advertising

Percentage of homes viewing NBC, CBS, and ABC during primetime

Let’s Stop That

Stop Making Advertising

Start Innovating

Razorfish Experience Wheel

Experience Planning

A Modest Proposal

Start Here

INNOVATE@RAZORFISH.COM

NO MORE PROBLEM

INNOVATE@RAZORFISH.COM

+ 1 Year =

See You Next Year :)

joe.crump@razorfish.com