Terra.com

20

Software house

Software reseller

Digital Media

IT consulting

IT company

ISP

Latam.com

USA

China

Japan

UK

BRASIL

BRASIL TV

13 million ‘09E

Digital RevolutionComputers sold 2008Millions

10

11

11.8

13

40.1

68.3

Source: Terra, IDC, Intel, AMD

Broadband Penetration

25%

25%

33%

19%

18%Colombia

Peru

Chile

Argentina

Brasil

BB Penetration1

Dec-08Households

2011E 2

40%

51%

52%

33%

31%

Dec-11E

Total 20% 33%

60m

11m

5m

7m

12m

140mSource:

1. Terra Latino Digital Research and Terra estimates 2. United Nations World population prospects - Latin America and Caribbean

27%

14%

91%

D/E

C

A/B

Consumption powerUS$ 13

billion e-

commerce

Source: Terra Latino Digital Research

Latam.com

145 million internet users in

Latam

27% of population

Source: Terra Latino Digital Research

Mobile Penetration

78%

90%

93%

67%

80%Colombia

Peru

Chile

Argentina

Brasil

BB Penetration1

Dec-08Population

2011E 2

95%

102%101%81%

97%

Dec-11E

Total 77% 98%

210m41m

17m

29m

44m

594mSource:

1. Terra Latino Digital Research and Terra estimates 2. United Nations World population prospects - Latin America and Caribbean

3 hours watching videos7 hours reading news

5 hours in social network

11 hours doing IM or chat

Time Spent

48% Latam.com

access internet

every daySource: Terra Latino Digital Research

Tools Activity

Source: Terra Latino Digital Research, comScore, NetRatings

Highest reach in social networks in the world: 60%

Highest reach in communications in the world 82% webmail73% in messengers

94% of Brazilians use search and do 103 queries per month

Create Collaborate Curate Consume

55% have already published a picture or video

26% express opinion

48% consider posts relevant

Content Activity

Source: comScore

Digital Latino

#1 entertainment and information media

Early adopter, heavy user, addicted to the net

Need to be up to date and always on, connected with

buddies

Aspiration: better future

NEW CONSUM

ER

Source: Terra Latino Digital Research

47 million Hispanics

1 in every 5 teens in America is Hispanic

Latino’s Digital DNA

HALF are online

Source: Terra Latino Digital Research

86

85

71

68

Adoption on par with GM

BROADBAND PENETRATION

MOBILE PENETRATION

0.4

1.1BROWSING MOBILE

TIME SPENT WEEK

Source: Terra Latino Digital Research

Terra.com

SOCIAL TOOLS

SCREENS

PEOPLE

CONTENT

New media landscape

BRANDS

Digital Media Company Rules

CONTENT

New journalismProfessional and

AmateurVideo and Music

SOCIAL TOOLS

Allow social invadeSocial tools to spread

contentBecome social media

SCREENS

Embrace or dieSeamless but

behavioralNot intrusive

PEOPLE

CenterControl

Contribute

Átomo

Beijing 2008

1.5 mm phones

22.8 mm people

40 mm videos

watched

Biggest event ever

Source: Terra

150,000 comments

20,000 Fanzone

30% live

New behavior

Source: Terra

January 7

New records: Election

New records: Oscar

9 mm video unique visitors5.5 mm

social unique visitors60 mm

unique visitors

New audience

Source: Terra

20% up CTR

150,000 SMB’s

SafeUGC

environment

Involving brands

Source: Terra

February 7

Mobile ain’t fixedrepetitive urgentbored

Mobile ad taking off1.6%

CTR

1.3 video watched

per session14 minutes per session

1 mm unique visitors

Power to the masses

Source: Terra

1.4% CTR

Brand awareness

Mobile hotsites

Involving brands

Source: Terra

March 7

1 million free songs

Playlists, sharing

90 minutes per session

Music everywhere

Source: Terra

Customized radio

Radio ad format

Promotional

Involving brands

Source: Terra

April 7

1. New consumer: Digital Latino

2. New media landscape: Digital Media Companies

3. New brand opportunities: Digital Brands

DON’T WASTE A GOOD

CRISIS!

fernando@terra.com.br