The Fundamentals of

Business Success

The Key to Referability

Simple… but NOT

Easy!!!!

And the first step is the hardest…

You and your

business MUST

be…

YOU have to BE

talent!

The rate of internal

innovation must

exceed the rate of

external innovation”

II > EI

Tom Peters

Top level consultant

Crazy level of research

Work for Fortune 500 firms

Work with top CEOs

International work

Important awards

Speak at BIG events

8 NYT best selling books

Work for White House

What would you have to do in order to have you

and/or your business considered among the

best in the world at what you do?

Dr. Korb

“People do what

seems easy and

convenient, not what

is best for them.”

You become what

you focus on and

like the people you

spend time with.

Prioritization

Staff

Paper Work

Sales

Marketing

Planning

Prioritization

• One of the key things that highly

successful people do is figure out

where they need to say…

No

Web of Value: VOC + MOT + WOM

9

VOC

9

Moments Of Truth

9

43% - 74% of purchasing decisions = WOM/T

L

N

K

Tim Sanders: Love Is The Killer App

Cultivate HUBS

L

N

K

Tim Sanders: Love Is The Killer App

Anne MulcahyCEO of Xerox and the third most powerful

woman in the world!

1. Build a network of great

relationships with people who

want to see you succeed.

2. You don’t have all of the answers,

so ask for help and advice from

the smartest people you can find.

3. Learn to be a learner.

4. Listen intently to your employees

and to your customers.

Some really great advice…

The five keys to accountability

1. 100% Clarity + Appropriate Authority

2. 100% Agreement

3. Track & Post

4. Coach, Mentor, Train and Support

5. Reward Success / Punish Failure 15

If you have any questions at all please do not hesitate to send a note or call.

My email address is: john@johnspence.com

My twitter address is: @awesomelysimple

Please connect with me on LinkedIn and Face Book

Also, you might find value in the ideas I share in my blog. You can sign up for it at:

www.blog.johnspence.com

Lastly, these slides have already been uploaded to:

www.slideshare.net/johnspence

All of this info is on page 26