Post on 11-May-2015
description
Word of Mouth Marketing Premise:
When People LOVE ...
What You SAY & DO,
They will RAVE About you!
For Free.
Tuesday 29 March 2011
Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Staff and Customer
Tuesday 29 March 2011
Happy Staff = Happy Customers
Happy People Talk
Unhappy People Moan
Tuesday 29 March 2011
Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Fascination Triggers :)
Tuesday 29 March 2011
Find The Feeling[fascination triggers]
Trust
Power Prestige
Alarm
Mystique Lust
Versatility
Nurture
Rebel
Hero
Tuesday 29 March 2011
Premise:
When People Love
What You Say & DO,
They will Rave About you!
For Free.
Customer Experience. [consistent!!]
Tuesday 29 March 2011
Consistent Experience ![Every touch point]
(Pain)
(Pleasure)
Contempt
AmazementIndifference
Emotional Connections That Drive
Emotional Connections That Destroy
Tuesday 29 March 2011
Premise:
When People Love
What You SAY & Do,
They will Rave About you!
For Free.
What, Where & Why Are We Saying It [Accelerating WOMM]
Tuesday 29 March 2011
Simple, Clear, Relevant, Differentiation Conversation
Tuesday 29 March 2011
Accelerate it ...
Michael
Tuesday 29 March 2011
Premise:
When People Love
What You Say & Do,
They will RAVE About you!
For Free.
Word of mouth Marketing
[RaveTopia] Tuesday 29 March 2011
Premise:
When People Love
What You Say & Do,
They will rave About you!
For Free :)
Tuesday 29 March 2011
Tweet Style Strategic Questions for WOMM
How much do people love us? [What’s our referral #]
Are we interesting & exciting? [Are our comp. scared?]
Do we create a good consistent customer experience? [@ every touchpoint]
Are we in the conversation - in a good way? [acceleration]
What can we do to get WOMM to work better?
What’s our fascination trigger?
Tuesday 29 March 2011
Michael Cowen michael@ravetopia.com
www.ravetopia.com 083 288 7355
Tuesday 29 March 2011