Submitted by : Rahul Garg 1002814042 rhlgarg066@gmail.com

Search Engine Optimization(SEO) Synopsis

 Submitted to Department of MCA for Colloquium (MCA 611)

Session 2012-13

Submitted to :Mrs. Surbhi Kansal

. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. The art and science of raising a web page’s natural search engine rankings. SEO is broken into two distinct buckets: on page factors and off page factors. On page factors including such items as: a website’s crawl-ability, internal linking set up, keyword selection and placement, meta tags, etc. Off page factors being building link popularity (inbound links) into your website. I believe link building to still be the single most important part of the SEO equation.

Introduction

Keyword Description Title Site Maps URL Structure ALT Tag Internal linking Header(H1,H2)Tag

On Page SEO

Directory Submission Bookmarking Submission Press Release Submission Article submission. Classified. Blog creation & Posting . Forums & comment posting

Off Page Seo

 Log File

This is a file created by a web server or proxy server which contains all information about the activity on that

server. 

PPC (Pay Per Click) (also called Cost per click)Search engines where advertisers pay present the results

of that search every time someone clicks on your link. The major PPC search engines today are Google

Adwords, Overture and Espotting.  Crawler / Spider / Robot / Spider

A program designed to crawl the web by following links between pages. Is the usual form used by the major

search engines to find pages later part of their databases

Terms used in SEO

Meta DescriptionThis tag is important because it allows us to make a more

profound than in the title, which we refer to the page content.

Keywords The spider chooses the appropriate keywords for each

page, then sends them back to its Search engine.

AlgorithmAlgorithm is a formula that is used by the search engine to

categorize sites

College Management

switch user academic activities facilities

College detail

Student login

Center login

culture

physical

awards

Reading room

library

hostel

SNAPSHOT

Conclusion

Thank You