Social Media Disclosure – Is Now the Time? Tuesday June 14, 2011 Ritz Ballroom 4-6 Panelists: Dominic Jones, IR Web Report Robert Williams, Dell

Chris Bullock, StockTwits Moderator: Darrell Heaps, Q4 Web Systems

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%

Twitter

Facebook

SlideShare

YouTube

Blogs

Using Social Media for IR

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Twitter Facebook SlideShare YouTube Blogs 2011 68.00% 46.00% 45.00% 35.00% 19.00% 2010 65.00% 37.00% 11.00% 29.00% 10.00%

2011

2010

Do Companies use Social Media for IR?

Does the Buy-Side use Social Media? 49% of institutional investors read financial blogs. 33% at least weekly*

*Rivel Research – 257 Institutional Investors in the US

27% pro investors use YouTube. 9% at least weekly*

3 out of 5 financial bloggers use Twitter as a primary news source***

***Financial Media Conference, NYC, Feb 2011

63% pro investors agree that social media will increase in importance over the next year**

**Brunswick Group, Sept 2009

Financial Blogging is Mainstream

SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).

Investor Networks Growing Fast

StockTwits Network grown more than 100% since Nov 2010. Now more than 500,000 investors.

Reg FD: Then & Now

2000 – 2008:

Compliance Communication, compliance

2008 – Today: IR Websites, Blogs

Email, RSS

Social Network APIs

Financial Media APIs Global Financial Media

EDS

Expanded  Reach    

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2010 – adding Twitter, StockTwits and Slide Share ->

Dell IR Social Media

Followers Reach

Source: Bit.ly

91% clicks via company’s own website, email, Twitter

9% clicks via PR Newswire distribution (Yahoo! Finance).

Investor activity now

Source: Bit.ly

13% clicks via PR Newswire distribution

87% clicks via company’s own website, email, Twitter

Investor activity now

The New Information Food Chain

IR’s Role in Social Media is to feed the producers to ensure a healthy eco-system.

Institutional Investors

National Media

Major Online News Hubs

Bloggers

Individual Social Media Posts

Company

Social Media Disclosure Model

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Edgar 8K w/optional wire release

Post to IR Website

Social Distribution

Financial Media

Reach of over 60M+ Investors

QUESTIONS AND DISCUSSION

Thanks from Q4 Web Systems.

Visit www.q4websystems.com to learn more.

Download our latest whitepaper research: http://bit.ly/Q4TwitterReport

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