Q4 Web Systems: Social Media Disclosure - Is Now The Time?
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Social Media Disclosure – Is Now the Time? Tuesday June 14, 2011 Ritz Ballroom 4-6 Panelists: Dominic Jones, IR Web Report Robert Williams, Dell Chris Bullock, StockTwits Moderator: Darrell Heaps, Q4 Web Systems
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At the 2011 Annual NIRI Conference, Q4 sponsored a Lunch 'n' Learn where Darrell Heaps, Q4's CEO moderated an informative discussion with some of the web’s most prolific thought leaders on social media and investor relations, including Dominic Jones of IR Web Report, Robert Williams, VP of IR at Dell and Chris Bullock, VP Corporate Solutions at StockTwits.
Transcript of Q4 Web Systems: Social Media Disclosure - Is Now The Time?
Social Media Disclosure – Is Now the Time? Tuesday June 14, 2011 Ritz Ballroom 4-6 Panelists: Dominic Jones, IR Web Report Robert Williams, Dell
Chris Bullock, StockTwits Moderator: Darrell Heaps, Q4 Web Systems
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Using Social Media for IR
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Twitter Facebook SlideShare YouTube Blogs 2011 68.00% 46.00% 45.00% 35.00% 19.00% 2010 65.00% 37.00% 11.00% 29.00% 10.00%
2011
2010
Do Companies use Social Media for IR?
Does the Buy-Side use Social Media? 49% of institutional investors read financial blogs. 33% at least weekly*
*Rivel Research – 257 Institutional Investors in the US
27% pro investors use YouTube. 9% at least weekly*
3 out of 5 financial bloggers use Twitter as a primary news source***
***Financial Media Conference, NYC, Feb 2011
63% pro investors agree that social media will increase in importance over the next year**
**Brunswick Group, Sept 2009
Financial Blogging is Mainstream
SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).
Investor Networks Growing Fast
StockTwits Network grown more than 100% since Nov 2010. Now more than 500,000 investors.
Reg FD: Then & Now
2000 – 2008:
Compliance Communication, compliance
2008 – Today: IR Websites, Blogs
Email, RSS
Social Network APIs
Financial Media APIs Global Financial Media
EDS
Expanded Reach
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2010 – adding Twitter, StockTwits and Slide Share ->
Dell IR Social Media
Followers Reach
Source: Bit.ly
91% clicks via company’s own website, email, Twitter
9% clicks via PR Newswire distribution (Yahoo! Finance).
Investor activity now
Source: Bit.ly
13% clicks via PR Newswire distribution
87% clicks via company’s own website, email, Twitter
Investor activity now
The New Information Food Chain
IR’s Role in Social Media is to feed the producers to ensure a healthy eco-system.
Institutional Investors
National Media
Major Online News Hubs
Bloggers
Individual Social Media Posts
Company
Social Media Disclosure Model
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Edgar 8K w/optional wire release
Post to IR Website
Social Distribution
Financial Media
Reach of over 60M+ Investors
QUESTIONS AND DISCUSSION
Thanks from Q4 Web Systems.
Visit www.q4websystems.com to learn more.
Download our latest whitepaper research: http://bit.ly/Q4TwitterReport
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