Post on 30-May-2018
8/14/2019 PVL Banner
1/4
Branding Guidelines
Communications System > Guidelines & Templates
Mobil Horizontal Banner
Logotype/tagline lock-upThe lock-up consists of the Mobil logotype and
tagline. The tagline may be accessed from the
Branding Elements section. Do not alter artwork
provided other than scaling to your application.
Icon
Use red Pegasus design surrounded by black outline.
Color
When possible, print four-color process. (See
Production section of this site.) The top rectangle is
ExxonMobil blue, lower rectangle is black. Typereverses from colored rectangles. Cropped o prints
ExxonMobil red. Print lock-up in full color.
Layout
Layout is based on a three-column grid. Image and
text areas are flexible along grid increments. Cropped
red o placement may be adjusted.
Typeset any product names in text; do not use product
logos. Single- or multiple-product photography is
required and is in recommended size and placement.
White borders may be larger, but not smaller thanproportion shown. Cropped o may not bleed into
white border. Web address appears flush left in
ExxonMobil blue block. The height of the Pegasus
icon, head to hoof, is equal to an M height. Center
align icon to lock-up. Make sure there is adequate
clear space of one-half the diameter of the black
outline around the icon. Be sure to allow adequate
clear space of an M height around the lock-up.
Passenger Vehicle Lubricants
Photography
Use four-color imagery from advertising, when
possible. Mobil imagery should emphasize
performance through subjects depicting a drivers
relationship with their vehicle. When showing
vehicles, crop into a portion of the image to avoid
focusing on automobile type.
Single- or multiple-product photography should
be four color, silhouetted and in focus.
Legal
Customize web address to local product brand website.
If one does not exist, omit web address. Inclusion of
trademark and copyright information is recommended but
not required.
Typography
Headline Helvetica Bold UC/lc
Web Address Helvetica Black Lower case
Type specifications must be maintained. Sizes vary
depending on amount of content.
Lorem ConsectetuerSed Veniam
F ySySM rOO
H
-MMV
eFF m
1
0WW-330
Anti-Wnti-Wear Tar TechnologychnologyNEEWSuperuperSynynTMM
www.[brand].com
Design shown is for example only not actual layout.
http://../doc/brandingelements.pdfhttp://../doc/production.pdfhttp://../doc/production.pdfhttp://../doc/brandingelements.pdf8/14/2019 PVL Banner
2/4
Branding Guidelines
Communications System > Examples
Mobil 1 Horizontal Banner
Lock-upUse the Mobil 1 lock-up in full color. Do not alter
artwork provided other than scaling to your
application.
Color
When possible, print four-color process, plus
Pantone 877 silver in the top rectangle and in
black-and-white image highlights. (See Production
section of this site.) Bottom rectangle is
ExxonMobil blue.Type reverses from colored
rectangles. Headline reverses from silver rectangle.
As an option, headline may print black over silverrectangle. Cropped o prints ExxonMobil red. Lock-
up prints full color.
Layout
Layout is based on a three-column grid. Size and
placement of image and text are flexible along grid
increments. Cropped red o placement may be
adjusted.
Single-product photography is required and is in
the recommended size and placement.
White border at bottom may be larger, but notsmaller than proportion shown.The lock-up is
placed in the lower right. Be sure to allow adequate
clear space of an M height around the lock-up.
Cropped o may not bleed into white border. Web
address appears flush left with headline in
ExxonMobil blue block.
Passenger Vehicle Lubricants
Photography
Use black-and-white photography except for
racing imagery, which may be four color. With black
and white, when possible, create silver highlights
with Pantone 877 by reproducing in duotone or
quadtone. Mobil 1 imagery should emphasize
superior performance through subjects depicting
speed, racing, engine components, etc. When
showing vehicles, crop into a portion of the image
to avoid focusing on automobile type.Product photography should be four color, silhouetted
and in focus. Ensure that there is enough contrast
between the bottle and background photography.
Legal
Customize web address to local sub-brand website. If one
does not exist, omit web address.Inclusion of trademark and
copyright information is recommended but not required.
Typography
Headline Helvetica Bold UC/lc
Web Address Helvetica Black Lower case
Type sizes will vary depending on amount of content.
Lorem ConsectetuerSed Veniam
www.[brand].com
10W-30W-3
0
807008/J107008/J15L
Designs shown are for example only not actual layouts.
http://../doc/production.pdfhttp://../doc/production.pdf8/14/2019 PVL Banner
3/4
Branding Guidelines
Communications System > Guidelines & Templates
Mobil Vertical Banner
Logotype/tagline lock-upThe lock-up consists of the Mobil logotype and
tagline. The tagline may be accessed from the
Branding Elements section. Do not alter artwork
provided other than scaling to your application.
Icon
Use red Pegasus design surrounded by black
outline.
Color
When possible, print four-color process. (See
Production section of this site.) The top rectangle isExxonMobil blue, lower rectangles are blue and
black. Type reverses from colored rectangles.
Cropped o prints ExxonMobil red. Print lock-up
in full color.
Layout
Layout is based on a three-column grid. Size and
placement of image and text areas are flexible along
grid increments. Cropped red o placement may be
adjusted.
Type specifications are minimum size. Size may
increase depending on amount of content. Typeset
any product names in text; do not use product logos.
Single- or multiple-product photography is required
and is in recommended size and placement.
White borders may be larger, but not smaller than
proportion shown. Cropped o may not bleed into
white border. Web address appears flush left in
ExxonMobil blue block. The height of the Pegasus
icon, head to hoof, is equal to an M height. Center
align icon to lock-up. Make sure there is adequate
clear space of one-half the diameter of the black
outline around the icon. Be sure to allow adequate
clear space of an M height around the lock-up.
Passenger Vehicle Lubricants
Photography
Use four-color imagery from advertising, when
possible. Mobil imagery should emphasize
performance through subjects depicting a drivers
relationship with their vehicle. When showing
vehicles, crop into a portion of the image to avoid
focusing on automobile type.
Single- or multiple-product photography should be
four color, silhouetted and in focus.
Legal
Customize web address to local product brand website. If
one does not exist,omit web address. Inclusion of trademark
and copyright information is recommended but not required.
Typography
Headline Helvetica Bold UC/lc
Promotional Offer Helvetica Light lnitial cap
Web Address Helvetica Black Lower case
Type specifications must be maintained. Sizes vary
depending on amount of content.
Lorem veniam. Sed consect.Dolor aliquam erat.
Dolor consectetueradipiscing loremipsum veniam erat! FM O
H -MMV eF m
1
0WW-330
Anti-Wnti-WearTar TechnologychnologyNEWSuperuper
Synyn TMM
www.[brand].com
Designs shown are for example only not actual layout.
http://../doc/brandingelements.pdfhttp://../doc/production.pdfhttp://../doc/production.pdfhttp://../doc/production.pdfhttp://../doc/brandingelements.pdf8/14/2019 PVL Banner
4/4
Branding Guidelines
Communications System > Examples
Mobil 1 Vertical Banner
Lock-upUse the Mobil 1 lock-up in full color. Do not alter
artwork provided other than scaling to your
application.
Color
When possible, print four-color process, plus
Pantone 877 silver in the top rectangle and in
black-and-white image highlights. (See Production
section of this site.) Bottom rectangles are black
and ExxonMobil blue. Type reverses from colored
rectangles. As an option, headline may print black
over silver rectangle. Cropped o prints ExxonMobilred. Lock-up prints full color.
Layout
Layout is based on a three-column grid. Size and
placement of image and text are flexible along grid
increments. Cropped red o placement may be
adjusted.
Single-product photography is required and is in
the recommended size and placement.
White border at bottom may be larger, but not
smaller than proportion shown.The lock-up isplaced in the lower right. Be sure to allow adequate
clear space of an M height around the lock-up.
Cropped o may not bleed into white border. Web
address appears flush left with promotional text in
ExxonMobil blue block.
Passenger Vehicle Lubricants
Photography
Use black-and-white photography except for
racing imagery, which may be four color. With black
and white, when possible, create silver highlights
with Pantone 877 by reproducing in duotone or
quadtone. Mobil 1 imagery should emphasize
superior performance through subjects depicting
speed, racing, engine components, etc. When
showing vehicles, crop into a portion of the image
to avoid focusing on automobile type.
Product photography should be four color, silhouetted
and in focus.Ensure that there is enough contrast
between the bottle and background photography.
Legal
Customize web address to local sub-brand website.If one
does not exist, omit web address. Inclusion of trademark and
copyright information is recommended but not required.
Typography
Headline Helvetica Bold UC/lc
Promotional Offer Helvetica Light Initial Cap
Web Address Helvetica Black Lower case
Type sizes will vary depending on amount of content.
Lorem veniam. Sed consect.Dolor aliquam erat.
Dolor consectetueradipiscing loremipsum veniam erat!
www.[brand].com
10W--300807008/J107008/J15L
Designs shown are for example only not actual layouts.
http://../doc/production.pdfhttp://../doc/production.pdf