8/14/2019 PVL Banner

1/4

Branding Guidelines

Communications System > Guidelines & Templates

Mobil Horizontal Banner

Logotype/tagline lock-upThe lock-up consists of the Mobil logotype and

tagline. The tagline may be accessed from the

Branding Elements section. Do not alter artwork

provided other than scaling to your application.

Icon

Use red Pegasus design surrounded by black outline.

Color

When possible, print four-color process. (See

Production section of this site.) The top rectangle is

ExxonMobil blue, lower rectangle is black. Typereverses from colored rectangles. Cropped o prints

ExxonMobil red. Print lock-up in full color.

Layout

Layout is based on a three-column grid. Image and

text areas are flexible along grid increments. Cropped

red o placement may be adjusted.

Typeset any product names in text; do not use product

logos. Single- or multiple-product photography is

required and is in recommended size and placement.

White borders may be larger, but not smaller thanproportion shown. Cropped o may not bleed into

white border. Web address appears flush left in

ExxonMobil blue block. The height of the Pegasus

icon, head to hoof, is equal to an M height. Center

align icon to lock-up. Make sure there is adequate

clear space of one-half the diameter of the black

outline around the icon. Be sure to allow adequate

clear space of an M height around the lock-up.

Passenger Vehicle Lubricants

Photography

Use four-color imagery from advertising, when

possible. Mobil imagery should emphasize

performance through subjects depicting a drivers

relationship with their vehicle. When showing

vehicles, crop into a portion of the image to avoid

focusing on automobile type.

Single- or multiple-product photography should

be four color, silhouetted and in focus.

Legal

Customize web address to local product brand website.

If one does not exist, omit web address. Inclusion of

trademark and copyright information is recommended but

not required.

Typography

Headline Helvetica Bold UC/lc

Web Address Helvetica Black Lower case

Type specifications must be maintained. Sizes vary

depending on amount of content.

Lorem ConsectetuerSed Veniam

F ySySM rOO

H

-MMV

eFF m

1

0WW-330

Anti-Wnti-Wear Tar TechnologychnologyNEEWSuperuperSynynTMM

www.[brand].com

Design shown is for example only not actual layout.

http://../doc/brandingelements.pdfhttp://../doc/production.pdfhttp://../doc/production.pdfhttp://../doc/brandingelements.pdf

8/14/2019 PVL Banner

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Branding Guidelines

Communications System > Examples

Mobil 1 Horizontal Banner

Lock-upUse the Mobil 1 lock-up in full color. Do not alter

artwork provided other than scaling to your

application.

Color

When possible, print four-color process, plus

Pantone 877 silver in the top rectangle and in

black-and-white image highlights. (See Production

section of this site.) Bottom rectangle is

ExxonMobil blue.Type reverses from colored

rectangles. Headline reverses from silver rectangle.

As an option, headline may print black over silverrectangle. Cropped o prints ExxonMobil red. Lock-

up prints full color.

Layout

Layout is based on a three-column grid. Size and

placement of image and text are flexible along grid

increments. Cropped red o placement may be

adjusted.

Single-product photography is required and is in

the recommended size and placement.

White border at bottom may be larger, but notsmaller than proportion shown.The lock-up is

placed in the lower right. Be sure to allow adequate

clear space of an M height around the lock-up.

Cropped o may not bleed into white border. Web

address appears flush left with headline in

ExxonMobil blue block.

Passenger Vehicle Lubricants

Photography

Use black-and-white photography except for

racing imagery, which may be four color. With black

and white, when possible, create silver highlights

with Pantone 877 by reproducing in duotone or

quadtone. Mobil 1 imagery should emphasize

superior performance through subjects depicting

speed, racing, engine components, etc. When

showing vehicles, crop into a portion of the image

to avoid focusing on automobile type.Product photography should be four color, silhouetted

and in focus. Ensure that there is enough contrast

between the bottle and background photography.

Legal

Customize web address to local sub-brand website. If one

does not exist, omit web address.Inclusion of trademark and

copyright information is recommended but not required.

Typography

Headline Helvetica Bold UC/lc

Web Address Helvetica Black Lower case

Type sizes will vary depending on amount of content.

Lorem ConsectetuerSed Veniam

www.[brand].com

10W-30W-3

0

807008/J107008/J15L

Designs shown are for example only not actual layouts.

http://../doc/production.pdfhttp://../doc/production.pdf

8/14/2019 PVL Banner

3/4

Branding Guidelines

Communications System > Guidelines & Templates

Mobil Vertical Banner

Logotype/tagline lock-upThe lock-up consists of the Mobil logotype and

tagline. The tagline may be accessed from the

Branding Elements section. Do not alter artwork

provided other than scaling to your application.

Icon

Use red Pegasus design surrounded by black

outline.

Color

When possible, print four-color process. (See

Production section of this site.) The top rectangle isExxonMobil blue, lower rectangles are blue and

black. Type reverses from colored rectangles.

Cropped o prints ExxonMobil red. Print lock-up

in full color.

Layout

Layout is based on a three-column grid. Size and

placement of image and text areas are flexible along

grid increments. Cropped red o placement may be

adjusted.

Type specifications are minimum size. Size may

increase depending on amount of content. Typeset

any product names in text; do not use product logos.

Single- or multiple-product photography is required

and is in recommended size and placement.

White borders may be larger, but not smaller than

proportion shown. Cropped o may not bleed into

white border. Web address appears flush left in

ExxonMobil blue block. The height of the Pegasus

icon, head to hoof, is equal to an M height. Center

align icon to lock-up. Make sure there is adequate

clear space of one-half the diameter of the black

outline around the icon. Be sure to allow adequate

clear space of an M height around the lock-up.

Passenger Vehicle Lubricants

Photography

Use four-color imagery from advertising, when

possible. Mobil imagery should emphasize

performance through subjects depicting a drivers

relationship with their vehicle. When showing

vehicles, crop into a portion of the image to avoid

focusing on automobile type.

Single- or multiple-product photography should be

four color, silhouetted and in focus.

Legal

Customize web address to local product brand website. If

one does not exist,omit web address. Inclusion of trademark

and copyright information is recommended but not required.

Typography

Headline Helvetica Bold UC/lc

Promotional Offer Helvetica Light lnitial cap

Web Address Helvetica Black Lower case

Type specifications must be maintained. Sizes vary

depending on amount of content.

Lorem veniam. Sed consect.Dolor aliquam erat.

Dolor consectetueradipiscing loremipsum veniam erat! FM O

H -MMV eF m

1

0WW-330

Anti-Wnti-WearTar TechnologychnologyNEWSuperuper

Synyn TMM

www.[brand].com

Designs shown are for example only not actual layout.

http://../doc/brandingelements.pdfhttp://../doc/production.pdfhttp://../doc/production.pdfhttp://../doc/production.pdfhttp://../doc/brandingelements.pdf

8/14/2019 PVL Banner

4/4

Branding Guidelines

Communications System > Examples

Mobil 1 Vertical Banner

Lock-upUse the Mobil 1 lock-up in full color. Do not alter

artwork provided other than scaling to your

application.

Color

When possible, print four-color process, plus

Pantone 877 silver in the top rectangle and in

black-and-white image highlights. (See Production

section of this site.) Bottom rectangles are black

and ExxonMobil blue. Type reverses from colored

rectangles. As an option, headline may print black

over silver rectangle. Cropped o prints ExxonMobilred. Lock-up prints full color.

Layout

Layout is based on a three-column grid. Size and

placement of image and text are flexible along grid

increments. Cropped red o placement may be

adjusted.

Single-product photography is required and is in

the recommended size and placement.

White border at bottom may be larger, but not

smaller than proportion shown.The lock-up isplaced in the lower right. Be sure to allow adequate

clear space of an M height around the lock-up.

Cropped o may not bleed into white border. Web

address appears flush left with promotional text in

ExxonMobil blue block.

Passenger Vehicle Lubricants

Photography

Use black-and-white photography except for

racing imagery, which may be four color. With black

and white, when possible, create silver highlights

with Pantone 877 by reproducing in duotone or

quadtone. Mobil 1 imagery should emphasize

superior performance through subjects depicting

speed, racing, engine components, etc. When

showing vehicles, crop into a portion of the image

to avoid focusing on automobile type.

Product photography should be four color, silhouetted

and in focus.Ensure that there is enough contrast

between the bottle and background photography.

Legal

Customize web address to local sub-brand website.If one

does not exist, omit web address. Inclusion of trademark and

copyright information is recommended but not required.

Typography

Headline Helvetica Bold UC/lc

Promotional Offer Helvetica Light Initial Cap

Web Address Helvetica Black Lower case

Type sizes will vary depending on amount of content.

Lorem veniam. Sed consect.Dolor aliquam erat.

Dolor consectetueradipiscing loremipsum veniam erat!

www.[brand].com

10W--300807008/J107008/J15L

Designs shown are for example only not actual layouts.

http://../doc/production.pdfhttp://../doc/production.pdf