Putting Web 2.0 to WorkWeb 2.0 Expo 2009 SF

Ross Mayfield

Chairman, President & Co-founder

ross.mayfield@socialtext.com

About Socialtext

•Founded in 2002, first vendor in the Enterprise 2.0 market

•Gartner #1 Visionary: Team Collaboration and Social Software

•Offices in Palo Alto, NYC, London

•5,000+ customers worldwide

Social Networking connected with Collaboration as a Service

Wikis& Blogs

SocialNetworks

Dashboards& Widgets

What People Expect, When They Work

Micro-blogging

What can they tools do at work?

How do these apply in the business world?

Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Enterprise 2.0

Freeform Social Software Adapted for Organizations– Search– Linking– Tagging– Extensions– Signals

OrganizationsAre MadeOf People

Enterprise 2.0

Social Intranets Social Extranets

Social Media

Patterns are Evolving

Enterprise 1.0 Enterprise 2.0

Document-centric People-centric

Structured Freeform

Taxonomy Folksonomy

Folders Tagging

Knowledge Management Knowledge Sharing

Need-to-know Need-to-share

One-to-many Many-to-many

Centralized Distributed

Top down Emergent

Heavyweight Lightweight

Rigid Flexible

Long time-to-market cycles Short time-to market cycles

Search Isn’t the Answer

• The average employee spends 1 day/week searching for people and information

• Search provides results, not answers

• Discovery, however, provides answers, sometimes from people. And context.

How do our employees know what needs time and attention?

Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

How do we work together to make the group productive?

Photo Credit: http://www.flickr.com/photos/wheatfields/116810137

How do we efficiently share information, questions and context with the people in your company?

How do our people discover

connections, knowledge and

experts?

Photo Credit: http://www.flickr.com/photos/salendron/947936275/

Near Time

Social Messaging

• New, and near real-time

• Ideas spread like wildfire

• Organizations move faster

New

Old

Asynchronous Real Time

Human Resourcefulness

• Are your humans resourceful?

• TransUnion saved $2.5m in 5 months with Socialtext, CTO estimates $5-8m in 2009

• How? People working together to solve their own problems

Social Software Platform

Socialtext DashboardPersonalized and customizable widget-based dashboard --manage your attention efficiently and effectively

Socialtext WorkspaceWiki Workspaces and Collaborative Weblogsflexible collaboration to participate, re-use and create faster

Socialtext PeopleSocial networking for employees, partners & customers --discover connections, knowledge and experts

Socialtext SignalsSocial Messaging --Share links, Q&A and context

Q&A

Free Trial at Socialtext.com

ross.mayfield@socialtext.com