Putting the Web to Work For You

Presented By David Clark

@DavidOfClark

What’s Happening on the Web ?

Overview

Basics- Creating a solid foundation Stats Analysis – Got visitors ? So what ?Power of Video- Conversion Rate BoosterEmail Marketing Pay Per Click– When you gotta pay…Search Engines – Ah, Gooooooooooogle…Other Ways to Stand Out- why & how

Tools in the Web Marketers Belt

The Basics

Know Your User GroupsCreate a PlanHumanization of Brands

It Starts with a Great Website

• You’ve got 50 milliseconds…

• 75% judge a companies credibility by the look of their website

Websites - UX

5 Second TestF Pattern SIMPLE SIMPLE SIMPLEOne Call to ActionWhite Space

Image Source: my market research method

Statistical Analysis

Landing ExitsMobile vs DesktopBounce RateSet Some Goals

Power of Video

65% Of Users Visit The Marketer’s Website After Viewing A Video80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its EntiretySocial Is begging for it!YouTube is number 2Types of Videos

Email Marketing

Inexpensive and Easy!Great Subject Lines = OpensUsing a third party is important – don’t get yourself blacklisted!Track EVERYTHINGBuild (don’t buy) a good listPut yourself in your subscribers shoesCall To Actions/ Link to your website ALWAYS A/B Test

Search Engines (SEO)

TIME is the one thing we DO know makes a differenceSlow GrowthIt’s about your entityContent needs to answer questionsNO ONE can make guaranteesAdopt ‘best practices’ and stick with it

Pay Per Click (SEM)The fastest way to get visitors on your website budget, & locationWrite GOOD ads, make ‘em RELEVANTMonitor and revise oftenQuality score controls your cpcLanding PagesRetargeting

PPC – Landing Pages

Improves conversion rates overallCreate custom content specific to the adsSimplifies the research process The average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher

PPC- Retargeting96% of the people who visit a website will leave without ever converting to a lead or sale

Source : BIG FLARE DIGITAL LTDwww.bigflare.com

Stand Out- Get Reviews

Stand Out -Google Business View

Questions

David Clarkzeekeedclark@zeekeeinteractive.com205.983.6761@DavidOfClark