Putting the Web tpo Work for you
-
Upload
lakeshia-wheeler -
Category
Marketing
-
view
143 -
download
2
Transcript of Putting the Web tpo Work for you
![Page 1: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/1.jpg)
Putting the Web to Work For You
Presented By David Clark
@DavidOfClark
![Page 2: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/2.jpg)
![Page 3: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/3.jpg)
What’s Happening on the Web ?
![Page 4: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/4.jpg)
Overview
Basics- Creating a solid foundation Stats Analysis – Got visitors ? So what ?Power of Video- Conversion Rate BoosterEmail Marketing Pay Per Click– When you gotta pay…Search Engines – Ah, Gooooooooooogle…Other Ways to Stand Out- why & how
![Page 5: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/5.jpg)
Tools in the Web Marketers Belt
![Page 6: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/6.jpg)
The Basics
Know Your User GroupsCreate a PlanHumanization of Brands
![Page 7: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/7.jpg)
It Starts with a Great Website
• You’ve got 50 milliseconds…
• 75% judge a companies credibility by the look of their website
![Page 8: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/8.jpg)
Websites - UX
5 Second TestF Pattern SIMPLE SIMPLE SIMPLEOne Call to ActionWhite Space
Image Source: my market research method
![Page 9: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/9.jpg)
Statistical Analysis
Landing ExitsMobile vs DesktopBounce RateSet Some Goals
![Page 10: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/10.jpg)
Power of Video
65% Of Users Visit The Marketer’s Website After Viewing A Video80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its EntiretySocial Is begging for it!YouTube is number 2Types of Videos
![Page 11: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/11.jpg)
Email Marketing
Inexpensive and Easy!Great Subject Lines = OpensUsing a third party is important – don’t get yourself blacklisted!Track EVERYTHINGBuild (don’t buy) a good listPut yourself in your subscribers shoesCall To Actions/ Link to your website ALWAYS A/B Test
![Page 12: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/12.jpg)
Search Engines (SEO)
TIME is the one thing we DO know makes a differenceSlow GrowthIt’s about your entityContent needs to answer questionsNO ONE can make guaranteesAdopt ‘best practices’ and stick with it
![Page 13: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/13.jpg)
Pay Per Click (SEM)The fastest way to get visitors on your website budget, & locationWrite GOOD ads, make ‘em RELEVANTMonitor and revise oftenQuality score controls your cpcLanding PagesRetargeting
![Page 14: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/14.jpg)
PPC – Landing Pages
Improves conversion rates overallCreate custom content specific to the adsSimplifies the research process The average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher
![Page 15: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/15.jpg)
PPC- Retargeting96% of the people who visit a website will leave without ever converting to a lead or sale
Source : BIG FLARE DIGITAL LTDwww.bigflare.com
![Page 16: Putting the Web tpo Work for you](https://reader035.fdocuments.in/reader035/viewer/2022081605/5885404c1a28abb5368b4907/html5/thumbnails/16.jpg)
Stand Out- Get Reviews