Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology...

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PURPOSEFUL INNOVATIONMichelle HistandDirector, Innovation

The Independence Evolution

Key FHN Agreements

®

®

NANTHEALTH

Transaction

Health Innovation Collaboration

Acquisition

Partnership & Technology Investment

Recapitalization

Affiliation

Introduced IBX Wire

Partnerships

Health Care InnovationCenter for

Pilot

Health Care Innovation Task Force

Equity Investments

FHN Agreement

Sale of

2018 2019

Key FHN Agreements

PARTNERSHIPSDifferent perspectives, focused expertise, fresh ideas

STRATEGIC INNOVATION PORTFOLIO

Investments in the innovations of tomorrow

Investing in InnovationIn a Continual Pursuit of Health Care That Works Better

Design Thinking in a collaborative environment• Onsite workshops• Pilot programs• Expert engagement strategies• Ideas beyond health care

Center for Health Care Innovation

WHATInteractive workshops,

sessions, exhibits, and

events to showcase

the originality and

advancements

happening in

Philadelphia

WHENOctober 15

-17, 2019

WHERE

Various locations across

Philadelphia, PA

Independence

to Support

Philadelphia’s

First Citywide

Innovation Festival

BPHLFEST.COM

For more details

B.PHLA three-day innovation festival throughout Philadelphia showcasing innovation in our region

HIGHLIGHTING PHILADELPHIA AS A PLACE OF CHOICE

INSPIRING AND IGNITING NEW

IDEAS

BUILDING MEANINGFUL CONNECTIONS

between organizations & people doing innovative work

How it Works

LOCATIONS SIGN UP TO HOST CONTENT THROUGHOUT THE THREE DAYS

CONTENT ARCHITECTS + LOCATIONS = AN AWESOME FESTIVAL

CONTENT ARCHITECTS DEVELOP SESSIONS AND INTERESTING THINGS TO SHARE

1

2

3

Event Locations

Reinventing Health Care through Collaboration

Addressing social determinants of health

Launching systemwide efforts for national collaboration & thought leadership

$1 BILLION COLLECTIVELY INVESTED BY BLUE CROSS BLUE SHIELDin 140 companies and technologies working to make health care better

Client Spotlight

CHALLENGEImprove new member retention

OUTCOME• Piloted their top idea in two

YMCA branches

• Since completion this idea is now being implemented in all 16 participating locations

METHODOLOGY• 4-week timeframe with 4

in-person half to full-day sessions and nearly 40 participants

• Used Independence design tools and processes to understand the depth and details of the challenge

• Learned how to gather insight that would inform idea generation

• Practiced reductive thinking

• Executed the art of storytelling to pitch top ideas to executive leadership

Client Spotlight

CHALLENGEDesign a dedicated teen space at the Fumo Family Library in South Philadelphia

OUTCOMEStudents processed each stimulus, sketched their ideal Teen Corner, and presented to library leadership

METHODOLOGY• 1 half-day session with the

library director and nearly 20 local teens

• Learned how to think more expansively and reconsider assumptions of what this space “should” look like

• Participated in a post-it exercise to individually envision the new space

• Researched how color and design influence a space

Client Spotlight

CHALLENGEIdentify new ways to recruit and retain employees, improve onboarding experience, and use growth mindset for innovation

OUTCOMESketched out best practices to design a singular approach that all branches would utilize

METHODOLOGY• 1 session with HR leaders from

locations across the country

• Focused on insight gathering where leaders outlined how they currently recruit

• Mapped out individual journeys as they detailed the existing processes

• Participated in reductive thinking and shared highlights