PunchTab Overview

1CONFIDENTIAL

Founded in January of 2011, we've created an easy-to-deploy incentives & engagement solution

Rapid growth Reach 15MM consumers monthly

Over 9000 active sites run their loyalty programs using PunchTab

Run 500-1000 giveaways every month

Leadership team with proven success Co-founded YouSendIt, large file delivery company

Backed by prominent investors ($5.2M raised)

Mohr Davidow Ventures, Crunch Fund

Social+Capital Partnership

Kosmix Ventures

The Company

2CONFIDENTIAL

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The PunchTab Solution

An incentives and engagement platform for web, social and mobile

Seasonal Campaigns & Product Launches

• Drive social amplification of existing campaigns

• Mobilize fans, followers, customers to drive awareness and traffic

• Incentivize cross-channel engagement

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Mobilizing Arby’s Facebook Fans

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Results: •40K+ entrants took over 300K actions•Over 50K social actions•20K new email sign-ups and 25% increase in followers•5X reach, 4X engagement and 10X fan acquisition on Facebook

Behavior of Participants: •30% of entrants were driven by referrals •8K Instagram uploads, 4K check-ins and 15K tweets•22K watched commercial and 12K shared video•Average participant took 7 actions overallGiveaway drove activity on their website,

Facebook page, other social channels and in-store traffic.

Get the case study: http://bit.ly/NVPiGi

Cross-channel success

eBay Launches New Property

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Results (Over 2 Week Period):•192K actions taken•Average person took 37 actions •Average person viewed 34 pages and took 4 social actions•Drove 76% of traffic •Drove over 5M impressions on Twitter

eBay Drives Awareness &Engagement

Get the case study: http://bit.ly/LmvkTm

Flexible Giveaway Solution

• Out-of-the-box giveaway and sweepstakes solutions• Custom look and feel

• Pick from 20+ actions to reward

• Grand prize giveaway and/or redeem points for reward

• Or customize your own experience• You design your own experience

• Per campaign fee based on requirements

• Runs on any platform• Website/blog, Facebook, mobile

• Complete analytics and reporting

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Build and Foster User Community

• Increase reach and social amplification

• Build and engage a base of Ambassadors

• Increase WOM potential, leverage enthusiastic customers

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Run a loyalty program on your website, blog or Facebook page

Increase fans, followers and drive social buzz

Capture additional information and encourage WOM by rewarding referrals

Encourage repeat visits

Increase reach, engagement & influence

Use rewards to drive product sampling, purchases, brand engagement and more

•Increase daily and ongoing engagement•Grow your social presence•Increase connections on all channels

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Build Loyalty on Facebook

…and much, much more

Reward over 20+ actions designed to drive traffic, engagement & sales

Use your loyalty program to incentivize key actions that will give product launches and campaigns a boost

The Numbers Speak Volumes

Loyalty members…

…share 1200X MORE

…comment/contribute to the conversation 200X as much

…visit 11X more often

…consume 16X the content

as non-loyalty members

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Customizable Loyalty Solution

• Out-of-the-box loyalty program• Custom look and feel

• Pick from 20+ actions to reward

• Custom catalog and automated redemption process

• Leverage PunchTab partners for fulfillment

• Runs on any platform• Website/blog, Facebook, mobile

• Complete analytics and reporting

• Monthly subscription fee

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Measuring Engagement with CRUSH

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Engaging with PunchTab

• PunchTab will work with you to define the right strategy and approach for your client• We’ll share best practices based on what we’ve learned across the

thousands of clients we work with

• PunchTab provides design and creative specs. YOU control and manage the design process • We can assist with design when needed

• We’ll assist with implementation of your design and provide ongoing reporting and optimization

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Thank you!

Angela Sanfilippo

angela@punchtab.com

408-406-6991

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Appendix

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Reward Users to Drive the Right Behaviors

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Connecting•Becoming a Fan•Following You•Signing Up for Email•Signing-up for something* (creating an account)

Connecting•Becoming a Fan•Following You•Signing Up for Email•Signing-up for something* (creating an account)

Engaging•Visiting your site every day•Commenting, answering, replying•Viewing a page, searching your site or downloading a file/document•Completing Polls and Surveys•Watch and Sharing Video•Tweeting and RT from Twitter•Foursquare Check-ins•Uploading Photos to Instagram•Pinning•Clicking or viewing something

Engaging•Visiting your site every day•Commenting, answering, replying•Viewing a page, searching your site or downloading a file/document•Completing Polls and Surveys•Watch and Sharing Video•Tweeting and RT from Twitter•Foursquare Check-ins•Uploading Photos to Instagram•Pinning•Clicking or viewing something

Driving Traffic•Visiting your site every day•Sharing pages/content: Tweet, +1, Like, Recommend

Driving Traffic•Visiting your site every day•Sharing pages/content: Tweet, +1, Like, Recommend

Referring Friends•Friends who click (drives traffic) •Friends who join (drives sign-ups)•Friends who buy (convert)

Referring Friends•Friends who click (drives traffic) •Friends who join (drives sign-ups)•Friends who buy (convert)

Purchasing•Use early earning and lifetime earning opportunities to drive enough points to encourage conversion to $off purchase of x or more•Reward purchases with discounts on future orders

Purchasing•Use early earning and lifetime earning opportunities to drive enough points to encourage conversion to $off purchase of x or more•Reward purchases with discounts on future orders

ToyFair 2012Toy Industry Association Annual Conference

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Company Profile: The Toy Fair Industry Association (TIA) hosts its annual conference for over 25,000

toy manufacturers and buyers across North America.

Goal: TIA wanted to increase engagement

at the show, drive buzz on social

channels and drive awareness and engagement of their blog.Approach:

TIA and PunchTab partnered to provide an interactive game called Play Happens that rewarded attendees for checking in to special locations, social sharing and visiting and engaging on their blog.

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Results: •Doubled traffic to the blog •Increased Facebook fans 138%•Increased reach on Facebook 1000% and engagement 156%•Reached 2.5 million people and generated 6M impressions on Twitter alone

Behavior of Participants: •20% took offline actions (check-ins) and checked in an average of 10 times•Average participant took 5 actions overall

ToyFair 2012Toy Industry Association Annual Conference