Report Duration: October 20th- November 2nd

#LOVE12 is a Twitter tag that bridges the gap between YUVI + PUMA + Fans

Phase 1: Intrigue

• Yuvi tweets about #tag Love12 and asks users guess why he #Love12

• Everyone started guessing what #Love12 was…even Kevin Pietersen tweeted

Phase 1: Intrigue

• Even Kevin Pietersen joined the #Love12 gang

Phase 2: Participation

• We asked people to tweet a picture about what #Love12 means to them.

• The best 12 entries were flown from across India to attend the #Love12 launch on November 1st and meet Yuvraj Singh.

Phase 3: Launch

• A press event to announce Yuvraj Singh as the brand ambassador for PUMA

No. of Tweets on #Love12 : 7.3 k Tweets Impressions (Total no. of people that have seen the a tweet with #Love12): 69.3 million impressions (1st Nov the impressions were 35 million) Reach (Total no. of people who have interacted and/or have interacted with the tweet via somebody they are following) : 2.0 million reach Total Contributors (People who have interacted via a tweet, RT, @mention etc with #Love12): 2.0 K

Analytic Report

Analytic Report- Tweet Stats

The no. of @mentions signifies that the campaign has been a success with the masses online. General twitter users have

been the major contributors to #Love12

The Top 50 users have been general twitter who have

given us max reach

Analytic Report- Impressions

Maximum impressions have come via @messages and original tweets.

Pre- Event

WHAT’S TRENDING?

#Love12 trending in India on Day 1 at the No. 1 spot

WHAT’S TRENDING?

#Love12 trending in India on Day 3 at No. 2 spot

During/Post- Announcement

PUMA CONQUERS #LOVE12

PUMA trending at the No.1 spot in India

PUMA Cricket trending at the No.1 spot in India for a while

Highlights

Tweets BY ESPNCricinfo giving an impression of total of

354 K

Tweets BY @MandyBedi giving an impression of total of

176 K

Tweets BY @HoeZaay giving an impression of total of

89.1 K

Tweets BY @Sophie_Choudry giving an impression of total of

82.5 K

Tweets BY @KenGhosh giving an impression of total of

53.7 K

Tweets BY @RannvijaySingha giving an impression of total of

58.0 K

Conversation between @yuvsingh09 & @kevinpp24

600 + Entries for the #Love12 contest

.

From the Top 20 users with maximum impressions, 12 have been general users.

#Love12 Press Launch

And the #Love12 fun continues….