div class=trans-pagebuttonPage 1button div class=trans-image amp-img class=trans-thumb alt=Page 1: PUBLICATION: THE BUSINESS TIMES P15 DATE: 21 SEP 2016 … · 2016 11 5 · Srinivas Reddy Professor of Marketing and Director Centre for Marketing Excellence SMU Lee Kong Chian src=https:reader033fdocumentsinreader033viewer2022060521605036ca513a5474e564a1f8html5thumbnails1jpg width=142 height=106 layout=responsive amp-img divdiv