Post on 07-Jul-2015
description
Public Sector Partner in the Nordics Webinar
The AWS Partner Network (APN) is designed to provide members of the
AWS partner ecosystem with exceptional technical, marketing, business,
and go-to-market support.
Through this webinar, you will learn how to expand your business as an
AWS partner in the Public Sector. You'll also hear from AWS experts on
relevant case studies in the government, education and nonprofit sectors,
and a focus on Security and Compliance, a key area in this market.
Presenters
- Fredrik Rapp | Nordics Partner Manager, AWS Public Sector
- Jeffrey Kratz | International Partner Manager, AWS Public Sector
- Dob Todorov | Regional Head – Solutions Architecture & Principal
Architect Security & Compliance, AWS Public Sector
112/12/2014
Jeff Kratz
Public Sector
International Channel
Public Sector Delivering Cloud Services to
Citizens & Students
Amazon’s Mission
To be Earth’s most customer-centric company where
people can find and discover anything they want to buy online.
Over
2 MM Active
Seller Accounts (Q1 14)
Hundreds of
thousands of
customers in 190
countries
More than 244MM Active
Customer Accounts (Q1 14)
Amazon Ecosystem
More than 124,000
employees worldwide (Q1 14)
Deep
experience in
building and
operating
global web
scale
Services
…get into cloud
computing?
How did Amazon…
?
Amazon Web Services (AWS) is a cloud computing platform that
provides flexible, scalable, and cost-effective IT infrastructure for
businesses of all sizes around the world.
What is Amazon Web Services?
…running on the same reliable,
secure technology platform used
to power Amazon.com’s global
web properties.
6
AWS Global Infrastructure
11 Regions
including GovCloud US
26 Availability Zones
51 Edge Locations
900+
government
agencies
3000+
educational
institutions
10000+
nonprofit
organizations
Strong Growth & Adoption
1. Pay For Infrastructure as you Need it, Not Up Front
On-Premises
$0 to get started
Pay as you go
2. Lower Total Cost of IT
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices
4 5P R I C EREDUCTIONS
3. You Don’t Need to Guess Capacity
Self
HostingWaste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS
4. Increase Innovation: Experiment Fast with Low Cost and
Low Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0
AWS Rapid Pace of Innovation
2009
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
+48
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon Route 53
+61
2011
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
+82
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
+280
2013
Amazon SWF
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
AWS Data
Pipeline
+159
2012
Since inception AWS has:
• Released 942 new services and features
• Introduced over 35 major new services
• Announced 45 price reductions
2008
+24Amazon EBS
Amazon
CloudFront
+442
2014
Amazon Cognito
Amazon Zocalo
Amazon Mobile
Analytics
*as of Aug 18, 2014
5. Get Rid of Undifferentiated Heavy Lifting
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy and install new hardware
Setup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to …
6. Go Global in Minutes
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas
Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic
was published by Gartner, Inc. as part of a larger research note and should be evaluated in
the context of the entire report.. The Gartner report is available upon request from Steven
Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select
only those vendors with the highest ratings. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.
Gartner Magic Quadrant
for Cloud Infrastructure
as a Service (May, 2014)
“AWS is the overwhelming market share
leader, with more than five times the compute
capacity in use than the aggregate total of the
other fourteen providers.”
The Clear Leader in Cloud Infrastructure
Trusted by Enterprises Around the World
Used by Government Agencies & Educational Institutions
Worldwide
» Web site hosting
» Application hosting / SaaS scenarios
» High performance computing, batch data processing, and large scale analytics
» Content Delivery & Media Distribution
» Internal IT distribution
» Storage, backup, and disaster recovery
» Development and test environments
Common Use Scenarios
What better way to change the world…
Code.org ran a worldwide
“Hour of Code”
More than 20 million youth
coded on their website in a
single week, with a peak load of
330,000 concurrent users
“Running on the AWS Cloud gave us the
elasticity to keep the website running when
traffic spiked from zero to 20 million coders
during campaign week, and then scale back
efficiently. AWS was fantastic.”
-Geoffrey Elliott, Code.org
Ensuring democracy…
Migration of core business applications for secure global access, reduced costs, focused resources and improved availability
"The driver really was the ability to be responsive.
The way we did that was to move to the cloud.“
Chris Spence, CIO
National Democratic Institute
Helping Nonprofits Achieve Scale and Reach
"Working hand in glove with AWS,
LeanIn.Org's development team was
able to re-architect the site over a 64-
hour period to ensure it would stand
up to 200 click-throughs per second."
-Rachel Thomas
President, Lean In
“Ban Bossy” campaign
Featured on Google home page and
stayed up!
Using Analytics to Understand the World
“Do the simplest thing,” but do
it at a stupidly large scale.”
-David Milne, a postdoctoral
research fellow at CSIRO
Turning Government Data into Real Insight
Scalable web application Big Data Analytics
and Collaboration
Rapid deployment of analytics
engine
Redesigned portions of
Healthcare.gov
Post “flash crash”
forensics on EC2
Collaboration
platform for SEC
Mining social media for
early warnings of food and
drug safety issues on
accelerated timeline
Healthcare.gov
Improve Education and Break the Mold
Migrated public facing web properties with large bursts of traffic from 38,000 visitors to
150,000 a day
Improved disaster recovery, handled major event spikes in usage and 40%
less expensive
Big Data & High Performance Computing
Runs genome
sequencing project
on AWS
Runs parallel
computations and
image processing on
AWS
• Build a 30,000 core super-computer for $1,279/hour
• Build a 12 teraflop cluster for $35/hour
• Eliminate queuing for HPC resources and accelerate time to science
• Latest Intel processors, GP-GPUs, 10gb network and placement groups
Develop, test, and
explore cutting edge
technology at realistic
scale
NASA’s
Jet Propulsion Laboratory
used AWS to stream the
images and video
associated with the Mars
Curiosity landing. AWS
enabled JPL to
provision capacity
rapidly and deliver
engaging experiences of
Mars to the public.
NASA Jet Propulsion Laboratory
Overview of Services
Compute Content
DeliveryStorage Database Messaging Monitoring
Networking Deployment &
Management
What is the next step and how do I take it?
Using the Cloud isn’t an ‘All or Nothing’ Choice
Government & Educational
Data Centers
On-
Premises
Resources
Cloud
ResourcesIntegration
We support a wide range of technologies
Our Ecosystem Allows You to use Existing Management Tools
Single Pane of Glass
Management Tool Partners
AWS Partners Focused on Public Sector
Partner Opportunities to Serve Public Sector
» Deliver consulting and
system integration
projects faster and with
lower operating expense
for your customers
» Build a new managed
services annuity revenue
stream
» Redeploy your government and education software apps or platform to AWS
» Capture new sales while helping your customers with tight budgets
» Path to meeting “CloudFirst” mandates
» Win new projects by proposing disruptive cloud computing and storage solutions
» Resell or Integrate AWS services in combination with your solutions
» Use Contract “Tech Refresh” provisions to get a head start
» Define the unique AWS-based offerings you provide to
Public Sector customers
» Add value to AWS by addressing industry policy and
standards with your solution on AWS
» Use your Government and Education contracts to help
customers migrate to the Cloud
» Participate in AWS Public Sector events that focus on
government and education customers
» Deliver solutions using the AWS Technology Kits
(ex:TestDrive)
» Leverage your knowledge of AWS Shared Security Model
and Government Accreditation processes
How Do I Partner with AWS in Public Sector?
1. APN: Identify that Public Sector is one
of your top 3 markets served
2. Solutions: Define the offerings you
provide to Public Sector customers
3. Engage: Evaluate Government Reseller
and Government Partner Program
4. Alignment: Identify your Gov/Ed
team and Current Contract Oppty
5. Feedback: We are here to support
You! aws-wwps-partners@amazon.com
Customer
obsession
1
Invention
2
Long-term
thinking
3
Some final thoughts about Amazon…
A Faster, Cheaper and Better
Path to a Better World
AWS Nordics – Partner Webinar
November 2014
AWS Security & Compliance
Dob Todorov
Regional Head – Public Sector Solutions Architecture
Principal Security & Compliance Solutions Architect
EMEA
todorov@amazon.com
Security Is Our No.1 PriorityComprehensive Security Capabilities to Support Virtually Any Workload
PEOPLE &
PROCEDURES
NETWORK
SECURITY
PHYSICAL
SECURITY
PLATFORM
SECURITY
SECURITY IS SHARED
WHAT NEEDS
TO BE DONE
TO KEEP THE
SYSTEM SAFE
WHAT
WE DO
FOR YOU
WHAT YOU DO
YOURSELF
EVERY CUSTOMER HAS ACCESS
TO THE SAME SECURITY
CAPABILITIES
CHOOSE WHAT’S RIGHT FOR YOUR ENTERPRISE
“Based on our experience, I believe that we
can be even more secure in the AWS cloud
than in our own data centers”
Tom Soderstrom – CTO
NASA JPL
AWS SECURITY OFFERS MORE
VISIBILITY
AUDITABILITY
CONTROL
AWS IAMIDENTITY & ACCESS MANAGEMENT
AWS CloudHSM
Managed and monitored by AWS, but you
control the keys
Increase performance for applications that
use HSMs for key storage or encryption
Comply with stringent regulatory and
contractual requirements for key protection
EC2 Instance
AWS CloudHSM
AWS CloudHSM
RISK & COMPLIANCE
AUDITING SECURITY CHECKLIST
SECURITY PROCESSES
SECURITY BEST PRACTICES
AWS Security Whitepapers
Call to action
1. Leverage the resources on the Amazon Web
Services Partner Network Portal
2. Submit opportunities through the new enhanced
opportunity submission tool
3. For follow-up questions and topics reach out to
Public Sector Partner Manager Fredrik Rapp
5412/12/
2014