Mindful Use of Social Media: Does Facebook Belong in Government?

Lisa SchellWeb & Social Media CoordinatorNCDOT

“Social media are for SOCIAL interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.”

•Do not use it as a substitute for traditional outreach.

•Do not think Facebook is a web page.

•Don’t use social media without a plan.

•Social Media is a VALUABLE tool

•Can be extremely useful in crisis/emergency situations

•Plan to use it

•Use it mindfully, in conjunction with traditional tool, not in place of….