FULLYINTEGRATECONTENT

A Real Guide to

Into a Cohesive Marketing Plan

@Matt_Siltala

WHAT IS CONTENT?

@Matt_Siltala

IS WHAT PEOPLE SAY ABOUT YOU ON SOCIAL

MEDIA CONTENT?

@Matt_Siltala

My Daughter tweeted Jolly Rancher and they replied

@Matt_Siltala

My daughters tweet to Jolly Rancher is content they can

capitalize on

@Matt_Siltala

BRAND CONSISTENCY

@Matt_Siltala

BRAND CONSISTENCY

@Matt_Siltala

BRAND CONSISTENCY

@Matt_Siltala

EVEN SOMETHING AS SIMPLE AS THIS PICTURE CAN BE

CONTENT

Are you looking for content opportunities?

@Matt_Siltala

OUR YETI

@Matt_Siltala

@Matt_Siltala

ALL OF THIS IS CONTENT

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BE CONSISTENT

@Matt_Siltala

BRANDED HEAD SHOTS TO BE USED ON SOCIAL

MEDIA

@Matt_Siltala

PEOPLEARE LOOKING YOU UP

@Matt_Siltala

STREAMLINE MESSAGING ACROSS ALL CHANNELS

@Matt_Siltala

FOCUS ON DIGITAL AS A

COMPREHENSIVE STRATEGY

VSJUST

TACTICALCONSIDERATIONS

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SOCIAL MEDIA CAN HELP YOU DO BETTER WITH OUTREACH

Research Find Influencers

Data

Survey

@Matt_Siltala

SOCIAL CAMPAIGNS CAN HELP YOU WITH LINK BUILDING

LEVERAGE THE TOOLS YOU HAVE AVAILABLE

You spend all kinds of money on visual content so don’t just “post and pray”

@Matt_Siltala

WANT TO GET A NEW PAGE INDEXED QUICKER?

Tweet the URL out from an “established”

account. In other words:

USE SOCIAL CHANNELS TOAMPLIFY SEO

EFFORTS

@Matt_Siltala

ARE YOU PAYING ATTENTION TO YOUR

ANALYTICS?

Social and Search?

What is doing well?

What can you learn?

New Opportunities?

@Matt_Siltala

WHAT’S TRENDING ON SOCIAL

MEDIA?Can you use that info to do

better with search?

@Matt_Siltala

WORKFRONTFormerly AtTask

@Matt_Siltala

Content and Images on your site

MUST FLOW

@Matt_Siltala

If you are going to say “It’s all about the coils,”YOU BETTER IMMEDIATELY...

@Matt_Siltala

SHOW ME THE COILS!

@Matt_Siltala

MISSED OPPORTUNITY TO SHOW THE TECHNOLOGY

@Matt_Siltala

When you share information about “selling points,”MAKE SURE THERE IS VISUAL CONTENT TO DRIVE IT HOME

@Matt_Siltala

VIDEOS YOU CREATE SHOULD MATCH YOUR WEBSITEand everything else you are doing

@Matt_Siltala

FULLYINTEGRATECONTENT

A Real Guide to

Into a Cohesive Marketing Plan

@Matt_Siltala