PSU Professional Development Center Digital Marketing Breakfast

April 2013

Adam Ware - @wheresitworking

PSU Digital Marketing Breakfast | Tools of the Trade 2

About SwellPath

• Pay-per-click Advertising• Organic Search Optimization• Digital Analytics & Optimization

SwellPath is a team of digital analytics and search marketing experts.

We provide clients like Nike, KEEN, Urban Airship and GoodData with these services:

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About Me

Developer turned marketer turned CEO

Expert in web analytics, solid in SEO, intermediate with PPC

Co-founded SwellPath in 2009

Ideated, prototyped, and spun off Measureful in 2011-2012

Analytics Tools

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Basic Analytics Needs

Get the right data,

analyze it in the right way,

and make decisions based on that.

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Getting the Right Data

Use a tag manager – it’ll make your life much easier.

If you are driving or supporting over $500,000 of business through your site, you should have an advanced analytics implementation

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Analyzing It

Free: Google Analytics API and Magic Scripthttp://spath.us/gacoreapi

Not free: Tableau

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Making Sense and Making Decisions

That’s what Measureful does!

Alternatively: you can teach yourself,

hire an analyst, or work with a partner like SwellPath

PPC Management

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SEM Rush

Competitive research,

Keyword research,

Monitoring

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AdWords Editor

Manage locally – no switching between “pages” constantly!

SEO Tools

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SEOmoz

Toolbar is rad – use it instead of Page Rank!

Also great crawling capabilities and information

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AuthorCrawler

Engage with Authors who already link to you!

http://www.tomanthony.co.uk/tools/author-crawler/

Thank you!

SwellPath.com/Blog

@wheresitworking

adam.ware@swellpath.com