Promoting Public Transport in Bangladesh - Intra-IBA Branding Competition 2015 - Round 3 Finale

Post on 09-Jan-2017

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Transcript of Promoting Public Transport in Bangladesh - Intra-IBA Branding Competition 2015 - Round 3 Finale

Promoting

Promoting

✔ ✔

Industry

Identifying!

Identifying the ?

Consumer

The Objective

The

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নিরাপদ

নিরাপদ

Pre-Campaign

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নিরাপদ

Campaign

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Internal

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নিরাপদ

Yardstick of

Contingency

Challenges and

The

June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June

Rail Enhancement

Bus Enhancement

Billboards INITIAL RIDE WITH ME

Ride with me

Unified Payment

PR

Corporate Events

Real time update

Unified App

2014 2015 2016

Q&A