Best Social Commerce Award NBC Universal Show Websites

Eddy Ordoñez Digital Producer Project Manager Brand and Messaging Manager

UX/UI Planning

1 Emmy Award 5 Emmy Nominations

5 GE Ovation Awards

Extensive digital marketing experience in the entertainment industry and a strong background in project, brand and messaging management.   I manage the web platforms, alternative screens and Social Media outreach for various NBC Universal television programs. Project Manager in charge of planning, white-boarding, wireframing, design, build, maintenance and reporting for various digital experiences.

Hulu Launch Chiller Network Launch NBC Universal Careers Sites

(818) 203-5768 faastone@gmail.com www.linkedin.com/in/eddyordonez

Jay Leno’s Garage (2008-2013)

n  1 Emmy Award Win (2012)

n  5 Emmy Nominations in six years (2008-2013)

n  Web only digital series

n  Millions of video views with no paid advertisement

n  Word of mouth advertising

n  100% organic growth

Upfront Presentation (2011-2013)

n  Company wide effort to present all new shows coming in the fall

n  Managed three years in a row

n  Delivered 100% as planned. On time delivery for medial presentations in New York

n  Delivered across multiple platforms Web, iOS, Facebook, Twitter, and YouTube

Upfront Presentation – Example of Product Development

Upfronts Sample Product Requirements Documents

Upfront Presentation – Example of Product Development

Upfronts Wireframe for show layout

Upfront Presentation – Example of Product Development

Upfronts Comp for show layout

Upfront Presentation – Example of Product Development

Upfronts Callouts for a team training session. On the left CMS on the right Web rendering

Fashion Star (2012-2013)

n  Sponsors: Macy’s, H&M, Sak’s 5th Avenue, Pilot Pen, Maybelline, Express

n  Best Branded Format – 2012 FRAPA Format Awards

n  Best Social Commerce or Marketing Program - 2012 Social TV Awards

Fashion Star – Example of Product Development

What’s Your Style Game Product Requirements Document

Fashion Star – Example of Product Development

Fashion Star | What’s Your Style - Game

Flowchart

Game Start

Login with FB

Instructions

Share to social media

Play Again

Enter Sweepstakes

To Sponsor Page

Game Play10 Questions

End Screens5 Possible solutions

What’s Your Style Game Page Flowchart

Fashion Star – Example of Product Development

What’s Your Style Game Wireframe

Fashion Star – Example of Product Development

What’s Your Style Game Splash Screen

Fashion Star – Example of Product Development

What’s Your Style Game Gameplay showing selection

Fashion Star – Example of Product Development

What’s Your Style Game End Screen showing one of 4 results, Social Media components

Fashion Star – Example of Custom Sponsor Integration

Buy The Look Custom photo gallery with links to retailer for purchasing merchandise

GMWA – Example of UX/UI Design

Proposed design: Cleaner brighter layout with interactive calendar, Social Media galleries and search.

Website: current layout.

Chiller Network – Example of Custom Project

Project : Custom user-submitted video content page to promote new network launch. Planned, designed and built a custom form for video uploading and a display page that included voting and social media sharing. Videos were compiled for a one hour Halloween special.

iPhone App – Example of Custom Project

Project : iPhone app for NBC Universal shows. Emphasis was to be video and user experience. This comp was to improve ease of use and new features like rating and social media sharing