Project Manager Brand and Messaging Manager UX/UI...
Transcript of Project Manager Brand and Messaging Manager UX/UI...
Best Social Commerce Award NBC Universal Show Websites
Eddy Ordoñez Digital Producer Project Manager Brand and Messaging Manager
UX/UI Planning
1 Emmy Award 5 Emmy Nominations
5 GE Ovation Awards
Extensive digital marketing experience in the entertainment industry and a strong background in project, brand and messaging management. I manage the web platforms, alternative screens and Social Media outreach for various NBC Universal television programs. Project Manager in charge of planning, white-boarding, wireframing, design, build, maintenance and reporting for various digital experiences.
Hulu Launch Chiller Network Launch NBC Universal Careers Sites
(818) 203-5768 [email protected] www.linkedin.com/in/eddyordonez
Jay Leno’s Garage (2008-2013)
n 1 Emmy Award Win (2012)
n 5 Emmy Nominations in six years (2008-2013)
n Web only digital series
n Millions of video views with no paid advertisement
n Word of mouth advertising
n 100% organic growth
Upfront Presentation (2011-2013)
n Company wide effort to present all new shows coming in the fall
n Managed three years in a row
n Delivered 100% as planned. On time delivery for medial presentations in New York
n Delivered across multiple platforms Web, iOS, Facebook, Twitter, and YouTube
Upfront Presentation – Example of Product Development
Upfronts Sample Product Requirements Documents
Upfront Presentation – Example of Product Development
Upfronts Wireframe for show layout
Upfront Presentation – Example of Product Development
Upfronts Comp for show layout
Upfront Presentation – Example of Product Development
Upfronts Callouts for a team training session. On the left CMS on the right Web rendering
Fashion Star (2012-2013)
n Sponsors: Macy’s, H&M, Sak’s 5th Avenue, Pilot Pen, Maybelline, Express
n Best Branded Format – 2012 FRAPA Format Awards
n Best Social Commerce or Marketing Program - 2012 Social TV Awards
Fashion Star – Example of Product Development
What’s Your Style Game Product Requirements Document
Fashion Star – Example of Product Development
Fashion Star | What’s Your Style - Game
Flowchart
Game Start
Login with FB
Instructions
Share to social media
Play Again
Enter Sweepstakes
To Sponsor Page
Game Play10 Questions
End Screens5 Possible solutions
What’s Your Style Game Page Flowchart
Fashion Star – Example of Product Development
What’s Your Style Game Wireframe
Fashion Star – Example of Product Development
What’s Your Style Game Splash Screen
Fashion Star – Example of Product Development
What’s Your Style Game Gameplay showing selection
Fashion Star – Example of Product Development
What’s Your Style Game End Screen showing one of 4 results, Social Media components
Fashion Star – Example of Custom Sponsor Integration
Buy The Look Custom photo gallery with links to retailer for purchasing merchandise
GMWA – Example of UX/UI Design
Proposed design: Cleaner brighter layout with interactive calendar, Social Media galleries and search.
Website: current layout.
Chiller Network – Example of Custom Project
Project : Custom user-submitted video content page to promote new network launch. Planned, designed and built a custom form for video uploading and a display page that included voting and social media sharing. Videos were compiled for a one hour Halloween special.
iPhone App – Example of Custom Project
Project : iPhone app for NBC Universal shows. Emphasis was to be video and user experience. This comp was to improve ease of use and new features like rating and social media sharing