Post on 25-Dec-2015
Progress Report
8th July 2015Project Advisory Group
Presented by Bríd Greenan
One Step Up
Number of Profiles = 3,739Number of calls to Freephone
Helpline= 306
• 46% were looking for information on courses and 26% were looking for advice
• 52% were aged between 35-65 Years• Of those seeking basic skills 41% were in
employment• 36% described themselves as long-term
unemployed• 47% of those who were long-term unemployed
were looking for courses
Outcomes- One Step Up
Outcomes -Calendar
144 events were promoted
Summary of Key Findings(Jan-June 2015)
• 306 contacted the Freephone helpline• 8% increase in queries compared to 2014• 64% female compared to 36% Male • 64% Urban compared to 36% Rural • 46% of callers were unemployed and 31%
employed• 35% looking for courses
Most popular courses:• Childcare• Computers/IT• Healthcare• Teacher/Training/
Tutor/ SNA• Counselling/
Psychology
• 20% were looking to return to education
• 11% were looking to do the Leaving Certificate
• 10 % no formal qualification
• 12% Junior Certificate or equivalent
• 51% Leaving Certificate or equivalent
• 25% third level qualification
Level of Education
Barriers to education
• Lack of information• Lack of suitable courses • Finance
Promotional Activity
• Facebook social media campaign
• Promotional material
• Radio advertisement campaign
• Ongoing promotional activity
Videos Posted
Kerry ETB Training video got a reach of 7,116 people and 1596 video views. 26% of profiles gathered during that day were from county Kerry.
Denise’s video reached 45,824 people and was watched by 12,163 people
Profiles by Month
Jan Feb March April May June
Series1 817 554 520 409 993 446
Promotional Material
30 Libraries Headquarters Bookmarks 20Posters 10
40 ETB Offices -AEOBookmarks 10Posters 10Fliers 10
70 Intreo Offices Bookmarks 20 Posters 5
Ongoing Promotion & Publicity
• Weekly e-bulletin distributed to members
• Fairs & Expos ; Warrenmount, Central Library, Baldoyle Fair, Wicklow Further Education Centre
• Marketing through the Google ad words campaign
• Radio advertisements ran from 20th -27th May
Developments to website
Personalised homepage
Improved functionality
Features to improve data collection
library contacts included
Refreshed FAQs
New Facebook app
Before
After
Developing relationships with stakeholders
• Stakeholders or supporting organisations have been contacted to include a link on their website
• Presentations delivered to over 100 frontline staff; Department of Social Protection Finglas & Swords and Louth and Meath ETB staff
ECAS Online Platform
• ETB promotional activity Ireland [09/06/2015]
• One Step Up Report 2012-2014 [30/04/2015]
• Progress report presentation on the European Agenda on Adult Learning [21/04/2015]
• European Agenda on Adult Learning Update Ireland [20/04/2015]
• Donegal ETB - Learner event, community education
• Longford and Westmeath - Student Writings launch
• Cavan and Monaghan ETB - Careers Info event
• Leitrim Learners Conference - learners/guest speakers
• Limerick and Clare ETB - events to promote adult
learning
ETB Promotional Activity
• Laois and Offaly - Open day and show case of learner work
• Cork ETB - Multimedia captures the benefits of
community education• Dublin and Dun Laoghaire ETB - Open day and
launch of new centre
• Kildare and Wicklow - Open Days in Bray and Athy promoting their services
• Tipperary ETB – Learner Ambassador Video including 6 learners
ETB Promotional Activity