FA102a, Research and Brand Development

Love via technology Casey Madsen

“Can technology help us find love?”http://www.kurzweilai.net/can-technology-help-us-find-love

Love via technology Casey Madsen

Assignment One, Research

“…loneliness is an important

issue. Eliminating disease,

poverty, death only deals with

the lower rungs of Maslow’s

hierarchy of needs.”http://www.kurzweilai.net/can-technology-help-us-find-love

Love via technology Casey Madsen

Assignment One, Research

“Contemporary theoretical perspectives allow

us to advance our understanding of how the

age-old process of mate-finding is transformed

through online strategies and behaviors.”http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full

Love via technology Casey Madsen

Assignment One, Research

Photo Source: http://tipsofdivorce.com/common-

obstacles-to-online-dating-success/

“Online dating can be very fun, as long as you take

the positive step so you can eliminate the negative

ones that come into your life.”http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html

Love via technology Casey Madsen

Assignment One, Research

http://www.midlifebachelor.com/askmlb/when-to-

take-down-your-online-dating-profile.html

Love via technology Casey Madsen

Assignment One, Description of Future Product or Service

Love via technology

Mate Finding

MateFinder

Find Your Mate

M8

Date

Date Smart

Impressive

ImpressMEnow

Luck

Lucky

Final choice

MateFinder

Name Justification

Self-explanatory, catchy, simple

Assignment Two, Naming Process

Love via technology Casey Madsen

Assignment One, Brand Character Diagram

Love via technology Casey Madsen

Character/Persona Tone

PurposeLanguage

Inviting

Romantic

Attentive

Enchanting

Personal

Direct

Innovative

Effortless

Fun

Simple

Intriguing

New

Engage

Enable

Locate

Entertain

MateFinder

Love via technology Casey Madsen

Assignment Three, Logotype Research, Intriguing

Love via technology Casey Madsen

Assignment Three, Logotype Research

http://www.fritolay.comhttp://www.gotinder.com http://www.heineken.com

Love via technology Casey Madsen

Assignment Three, Finished Logotype