Product Logotype

FA102a, Research and Brand Development

Love via technology Casey Madsen

“Can technology help us find love?”http://www.kurzweilai.net/can-technology-help-us-find-love


Assignment One, Research

“…loneliness is an important

issue. Eliminating disease,

poverty, death only deals with

the lower rungs of Maslow’s

hierarchy of needs.”http://www.kurzweilai.net/can-technology-help-us-find-love



“Contemporary theoretical perspectives allow

us to advance our understanding of how the

age-old process of mate-finding is transformed

through online strategies and behaviors.”http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full



Photo Source: http://tipsofdivorce.com/common-

obstacles-to-online-dating-success/

“Online dating can be very fun, as long as you take

the positive step so you can eliminate the negative

ones that come into your life.”http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html



http://www.midlifebachelor.com/askmlb/when-to-

take-down-your-online-dating-profile.html


Assignment One, Description of Future Product or Service

Love via technology

Mate Finding

MateFinder

Find Your Mate

M8

Date

Date Smart

Impressive

ImpressMEnow

Luck

Lucky

Final choice

MateFinder

Name Justification

Self-explanatory, catchy, simple

Assignment Two, Naming Process


Assignment One, Brand Character Diagram


Character/Persona Tone

PurposeLanguage

Inviting

Romantic

Attentive

Enchanting

Personal

Direct

Innovative

Effortless

Fun

Simple

Intriguing

New

Engage

Enable

Locate

Entertain

MateFinder


Assignment Three, Logotype Research, Intriguing


Assignment Three, Logotype Research

http://www.fritolay.comhttp://www.gotinder.com http://www.heineken.com


Assignment Three, Finished Logotype

Product Logotype

Design

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