Product Idea

Company

Name: Mana Enterprise (Mana Japanese for magic)

What does the company do?: Provides socializing to a sophisticated audience

Mission Statement: Here to knock back the competitors, and to supply comfort to our audience.

Types of product: Internet/Computer based products/items e.g. Websites or Games

Previous work: Small individual blog site, pretty simple but quite successful. Small individual internet gaming site, more towards the young teenagers.

Final Ideas

Social Networking site

Spacer/Space Place Needs to compete with other Social Networks like Facebook and Twitter

Better; connection, layout, activities, games etc.

Appeal to audience between 16 to 50+

Game

Co-op Campaign (Story) Free Roam RPG Compete with fast growing RPG industries like Bioware and Lionhead

Has to appeal to a wide audience, both male + female, ages 15+

Social Network

Name: Space Place

Target Audiences: 16+ more towards the Formal

(mature, politically aware further educated) audience

Appeal: Looks slick and neat, resembles clean, which can

attract the target audience

Secondary Research

Conglomerate: MySpace News Corp: one of the 6 top conglomerates

Advantages: Finance backing from others within the conglomerate

Disadvantages: If one company within the group messes up, it may effect others in the group – Phone hacking scandal, News of the World

Indie: Facebook Inc. Advantages: You are able to have more freedom, do it your way

Disadvantages: If your having financial issues, you have to find your own way to fix it

(USP) Unique selling point(s)

Space Place is different from facebook in looks wise, its neater and the connection is

much faster.

It’s a bit more advanced from facebookand twitter with certain things such as

more freedom and extra features. This also includes games and activities.

SWOT Analysis

Strengths: Social networking sites appeal to a wide range of audiences

Weaknesses: Might end up being too late to introduce a new site due to the success of Facebook and Twitter

Opportunities: Now-a-days everybody uses social networking sites for almost anything

Threats: Competition between other social networking sites, Hacking, Viruses

Cost

• Starting budget £3,000

• Need Money:

• Use to buy equipment to start up and improve work

• Money for advertising on websites such as