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From the idea to the product

Peter William de Oliveira

Time goes on ….

Product Year of invention

Year of production

Time of development

Electric bulb

1852 1934 82 Years

Radar 1887 1933 46 Years

Ball Pen 1888 1938 50 Years

Television 1907 1936 29 Years

Kodakchrome

1910 1935 25 Years

Transistor 1940 1950 10 Years

Material development

in house developments only in very large companies for their own use: these very special material do not appear on the market; only the final product appears

developments for the open markets only in large companies (e. g. chemistry) take place: only large volumes pay back: mass commodities

many Companies cannot afford their own material development for those – urgently needed – new mate-rials they do not find at the market place; examplesare materials for surface technologies and materials

for varius conventeionel industries

How Materials Approach the Market

Effect of Materials

•70 % of the GNP of industrialized countries is depending on materials and technologies based on them

•development costs of materials processed by chemistry versus return on sales is very restrictive (high costs low added value level)

Situation in Germany (as an example)

>50 % of the GNP is produced by SMEs

>75 % of the jobs are offered by SMEs

> most of the large companies reduced their staff in the last 10 years between 10 and 30 %

Features of Material Markets

•the time to the market

•the time to the development

•the development costs

•the added value

•the interdisciplinarity

•the investments required

•the market approach

•required market size

•the market effect

long

long

high

low

high

high

through industrial producers

large (a need for materials sales)

enabling, high

If talking about technology transfer with materials, one has to know therules of material technologies going to the market……

Materials And Their Way to The Market

material

compo-nent

system

chemical industry supplier final product manufacturer

Ad

ded

Valu

e

processing steps

lowest level > mass commodi-ties only

special materials for high tech/high inno-vation are lacking

consequence

engi

neer

ing

Value Chain Nanotech

Know-how

Chemistry

Physics

Analytics

Materialscience

Biology

» Nanomaterial

» Varnish

» Emulsion

» Dispersion

» Plastics

» Foils

» Automotive

» Paper

» UV-protect

» Toothpaste

» Textil

» Displays

Production Final ProductApplicationProfit

Investment and Profit

Each Technology Generates Its Very Own Rule

This depends on ...

•The time to the development•The time to the market•The invesments required for production•Time and costs for market penetration•Life cycle of the product•Aditional sevices•Market needs

•There is one rule for chemical materials:One man year of development effort requires asales market of about 5 Mio. € (source: BASF)

What Prevents the Realisation?The Pyramid Phenomena

(1) = basic R&D + (2 - 5)

(5) = production and sales

(4) = production development + (5)

(3) = product development + (4 - 5)

(2) = process development + (3 - 5)

number of facilities (log scale)

companies pubilc R + D organizations

?

TT routes: knowledge transfer technology transfer “forbidden routes“

mark

et

ap

pro

ach

profile

Changing of the material development Focus

2003:

„The mayor problem for many people was

trying to understand exactly what

nanotechnology was….“

2008:

„…the focus has shifted away from

technology opportunities to market

opportunities.“

Source: Cientifica, 2008

INM facts

»Annual budget approx 15 Mio. €

›Third party funds approx 30%

Industrial projects over 400

»Laboratories 12.500 m²

»Employees approx 180

›Scientists / Engineers approx 100

›PhD Students approx 30

»Patentfamilies over 130

„Theoria cum Praxi“

Philosopher, Mathematician, Researchmanager, Librarian.

His idea:

„Strong connection between theory an practice.“

Gottfried Wilhelm Leibniz (1646-Gottfried Wilhelm Leibniz (1646-1716)1716)

Analysis Sampling Feasibility study R&D project

App. center NMO

Upscaling, test,pilot production

Presentation of results

End of project

Production at customer site

End of project

INM‘s Business Model

App. center NMO

Purchase of special equipment / Test

Equipment to customer

End of project

German Science and Humanities Council:-Rating Chemistry-

Source: Pilot study on rating of research aims in chemistry by the German Science Council

Thank youfor your attention!

INM - Leibniz-Institut fürNeue Materialien gGmbH Campus D2 2D-66123 Saarbrücken GermanyTel +49-(0)681-9300-0Fax +49-(0)681-9300-223contact@inm-gmbh.deContact person:

Peter William de Oliveira

Peter.oliveira@inm-mbh.de

www.inm-gmbh.de