SKE TCH FAST. TEST OF TEN.

WHO WE ARE

WHAT VALUE IS IT PROVIDING?

IS IT A UTILITY? WHAT DOES IT DO?

For target customer, who has customer need, product name is a market category that one key benefit, unlike competition,the product

unique differentiator

CREATING VALUE PROPOSITIONS +

ELEVATOR PITCHES

vs

THE TARGETED EXPERIENCE

Manual – Custom exposure cameraInstagram

For intermediate-professional photographers, who has a desire for manual control on a phone, Manual is a photography app that allows

photographers to use a phones’ camera with DSLR-like controls, unlike Instagram,the product focuses on empowering users to create

performance, quality, and variation similar to a professional camera.

CREATING VALUE PROPOSITIONS +

ELEVATOR PITCHES

For intermediate-professional photographers, who has a desire for manual control on a phone, Manual is a photography app that allows

photographers to use a phones’ camera with DSLR-like controls, unlike Instagram,the product focuses on empowering users to create

performance, quality, and variation similar to a professional camera.

CREATING VALUE PROPOSITIONS +

ELEVATOR PITCHES

MAKING IT REAL

GOOD DESIGN CREATES

COGNITION WITH EVERYDAY LIFE

The Converted

BE CONSCIOUS OF THE USERS SURROUNDING

AND HOW FAMILIAR

INFORM NEW INTERACTIONS.

Sky Guide: View Stars Night or Day

STRUCTURING CONTENT

LAYING THINGS OUT

LAYING THINGS OUT

LAYING THINGS OUT

LAYING THINGS OUT

TEST TEST TEST

CAN YOU REACH ALL THE BUTTONS?

IS THERE HIERARCHY BETWEEN THE OBJECTS?

IS EVERYTHING LEGIBLE?

DO THE FLOWS BETWEEN SCREENS MAKE SENSE?

CAN I MAKE THIS FEEL BETTER?

TOOLS

After Effects or Core Animator Creating high fidelity mockups for animation and communicating visual and motion language.

Zeplin Collaboration app for UI designers & frontend developers. Turns wireframes into specs and guidelines

Pixate Creating high fidelity mockups using native IOS animations and click-through interactions.

TOOLS

RESOURCES

IOS CHEATSHEET - FOR DISPLAYS, DIMENSIONS AND ICONS

HTTP://IVOMYNTTINEN.COM/BLOG/THE-IOS-DESIGN-CHEAT-SHEET-VOLUME-2/

ICONS

FONTAWESOME / ICOMOON / THE NOUN PROJECT

INSPIRATIONS

DRIBBBLE / PTTRNS / PANDA CHROME EXTENSION / BEHANCE

STOCK IMAGES + RESOURCES

HTTP://WWW.SITEBUILDERREPORT.COM/STOCK-UP / HTTP://FREEBIESBUG.COM

THANKS! QUESTIONS?INFO@AXIOMZEN.CO

@AXIOMZENTEAM