ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017 PUBLICATION DATE: FEBRUARY 2017

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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Asia-Pacific Cross-Border B2C E-Commerce 2017

Report

Cross-Border

Asia-Pacific

Australia, China, India, Japan, New Zealand, South Korea

English

PDF & PowerPoint

67

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QUESTIONS

ANSWERED

IN THIS REPORT

How large is cross-border B2C E-Commerce in Asia-Pacific predicted to become in 2020?

What are the top countries in Asia-Pacific by cross-border online shopper penetration?

From which countries do online shoppers in Australia, China, Japan, India, New Zealand and South

Korea buy the most?

What is the size of cross-border E-Commerce sales to and from China?

Which product categories have the highest demand among cross-border online shoppers in Asia-

Pacific?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017

ASIA-PACIFIC TO BECOME THE LARGEST REGION BY CROSS-BORDER

B2C E-COMMERCE SALES IN 2020

Asia-Pacific is the largest region by online retail sales worldwide and is rapidly gaining

importance in cross-border E-Commerce as well, as demonstrated in the yStats.com’s

report. With the strong double-digit growth between 2014 and 2020, Asia-Pacific is

projected to make the largest contribution to global B2C E-Commerce sales, outpacing

Western Europe, North America and others.

China is among the frontrunners in this trend, with both cross-border online imports

and exports rising rapidly. Australia and Singapore rank higher than China by share of

online shoppers buying cross-border, but have a smaller overall market size. South Korea is

not far behind, with nearly 50% of online shoppers buying directly from overseas sellers,

according to a recent survey cited in this report by yStats.com. Online shoppers in Japan are

least likely to purchase cross-border. E-Commerce exports from Japan to China and the USA

exceed imports from these countries to Japan by a large margin.

Apparel and fashion-related items are the product categories most demanded by

cross-border online shoppers from South Korea and Australia. In China, however, more

online shoppers buy cosmetics and products for children overseas than clothes or footwear.

Another peculiarity about Chinese cross-border online shoppers revealed in yStats.com’s

research is that nearly two-thirds of them prefer to purchase through cross-border

channels of Chinese E-Commerce websites, like Alibaba’s Tmall Global or JD.com’s JD

Worldwide.

ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017

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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

Cross-Border B2C E-Commerce Market Overview and Trends, February 2017

Cross-Border Share of B2C E-Commerce Sales, in %, 2015 & 2021f

Cross-Border B2C E-Commerce Sales, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Regions,

2014 & 2020f

Share of Online Purchases Imported from Other Regions, in %, by Regions, 2016

Cross-Border Online Shopper Penetration, in % of Online Shoppers, According to Three Consumer Surveys,

2015/2016

Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016

Top 10 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2016

Top 10 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, October 2016

Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, September 2015

Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August

2016

Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online

Shoppers, October 2016

Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online

Shoppers, 2015 & 2016

Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online

Shoppers, October 2016

Top 4 Countries by Share of Cross-Border Online Shoppers Who State That All or Most of Their Cross-Border Online

Spending is Made on Marketplaces, in %, August 2016

International Traffic Share of 11 Selected Leading E-Commerce Websites, incl. Total Website Visits on Desktop, in

millions, Share of International Traffic, in %, and Top 5 Countries by Share of Website Traffic, in %, January 2017

Share of World’s Top 1,000 Online Retailers Shipping Cross-Border, by Selected Countries, September 2016

ASIA-PACIFIC

3.1. REGIONAL

Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Australia, China, India, Japan, Philippines,

Thailand, and South Korea, Q4 2015

Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-

Border Shoppers Only, in %, by China, India, Japan, Singapore, Thailand, October 2016

Top 5 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers

in Australia, China, Japan, and New Zealand, October 2016

3.2. CHINA

Cross-Border B2C E-Commerce Market Overview and Trends, February 2017

Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2016e

Cross-Border E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2011 – 2016e

Cross-Border Retail E-Commerce Sales, by Exports and Imports, in CNY billion, 2013 – 2015 & 2020f

Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2014 – 2020f

Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, in % of Internet Users and in %

of Population, 2014 – 2020f

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ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017

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ASIA-PACIFIC (CONT.)

3.2. CHINA (CONT.)

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014 & 2015

Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers

in China, March 2016

Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016

Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in

China, March 2016

Marketplaces Used to Reach Foreign Customers, in % of E-Commerce Sellers from China, Q1 2016

3.3. JAPAN

Breakdown of Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in Japan,

October 2016

Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2015 – 2019f

Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2015 – 2019f

3.4. SOUTH KOREA

Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015

Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South

Korea, October 2015

Top Considerations in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South Korea, October

2015

Cross-Border E-Commerce Exports, in KRW billion, 2014 & 2015

Cross-Border E-Commerce Imports, in KRW billion, 2014 & 2015

Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2015

Breakdown of Cross-Border E-Commerce by Product Category, by Cross-Border Imports and Cross-Border Exports,

in %, 2015

3.5. INDIA

Cross-Border B2C E-Commerce Imports, in INR billion, 2016e & 2017f

Top 3 Countries for Cross-Border Online Shopping, in % of Online Shoppers, October 2016

3.6. AUSTRALIA

Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, Breakdown of Online

Spending by Product Category, by Domestic and Cross-Border, in %, and Year-on-Year Change of Domestic and

Cross-Border Online Spending, by Product Category, in %, September 2016

Breakdown of Online Clothing Spending, by “Men’s Clothing” and “Women’s Clothing”, Overseas and Domestic, Spent

by Men and by Women, in AUD million, 2015

3.7. NEW ZEALAND

The Importance of Various Factors in Decision to Purchase Cross-Border, in % of Cross-Border Online Shoppers in

New Zealand, January 2016

The Importance of Various Factors in Decision to Purchase Cross-Border, in % of Cross-Border Online Shoppers in

New Zealand, January 2016

ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017

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ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017

REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017

Report Coverage

This report covers cross-border B2C E-Commerce in Asia-Pacific.

It includes information about cross-border E-Commerce exports and

imports, with a focus on cross-border imports and cross-border online

shopper behavior.

Report Structure

Information about global developments and trends is

presented first. This includes forecasts regarding cross-border B2C E-

Commerce sales and their share of total B2C E-Commerce sales

worldwide and by region, cross-border online shopper penetration

worldwide, drivers and barriers of cross-border online shopping according

to consumers, ranking of product categories purchased by cross-border

online shoppers, information about payment and delivery in cross-border

E-Commerce.

The rest of the report is devoted to Asia-Pacific. Regional

information is provided first, including rankings of countries by cross-

border online shopper penetration. In the country chapters, the countries

are presented in the descending order of B2C E-Commerce sales.

Depending on data availability, the following types of market

information are included: cross-border online shopper penetration, cross-

border B2C E-Commerce sales (imports and/or exports), countries most

purchased from by online shoppers in the country, countries most sold to

by online merchants in the country, most purchased product categories,

reasons for buying from out-of-country online sellers and barriers to cross-

border E-Commerce.

Not all the mentioned types of information are available for each

of the countries covered. For the country leading in the region in terms of

B2C E-Commerce sales, China, also a text chart with a qualitative overview

of cross-border B2C E-Commerce is presented.

ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017

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METHODOLOGY

Global Cross-Border B2C E-Commerce 2017

Europe Cross-Border B2C E-Commerce 2017

Asia-Pacific Online Payment Methods: Second Half 2016

Global Online Payment Methods: Second Half 2016

February 2017

February 2017

February 2017

January 2017

€ 2,950

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Asia-Pacific B2C E-Commerce Market 2015

Southeast Asia B2C E-Commerce Market 2015

India B2C E-Commerce Market 2015

China B2C E-Commerce Market 2015

Indonesia B2C E-Commerce Market 2015

Thailand B2C E-Commerce Market 2015

Japan B2C E-Commerce Sales Forecasts: 2016 to 2020

China B2C E-Commerce Sales Forecasts: 2016 to 2020

Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020

Asia-Pacific Online Travel Market 2016

Global Online Travel Market 2016

Global E-Commerce Marketplaces 2016

Trends in Worldwide Internet Retail 2016

Global B2C E-Commerce Market 2016

Top Players in Global E-Commerce Market 2016

October 2015

September 2015

September 2015

September 2015

August 2015

August 2015

December 2016

November 2016

November 2016

November 2016

October 2016

July 2016

June 2016

June 2016

December 2015

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Europe B2C E-Commerce Market 2016

Middle East B2C E-Commerce Market 2016

Africa B2C E-Commerce Market 2016

February 2016

May 2016

May 2016

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Latin America B2C E-Commerce Market 2016

North America B2C E-Commerce Market 2015

Central Asia & Caucasus B2C E-Commerce 2015

Asia-Pacific B2C E-Commerce Delivery 2015

Global B2C E-Commerce Delivery 2015

March 2016

November 2015

November 2015

November 2015

October 2015

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€ 1,450

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UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

Global Online Payment Methods: Full Year 2016

Asia-Pacific Online Payment Methods: Full Year 2016

Southeast Asia B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

March 2017

March 2017

Q2 2017

Q2 2017

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