Product ads - advertising for e-commerce

Post on 24-May-2015

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Transcript of Product ads - advertising for e-commerce

Product ads in the right place.

The e-commerce reality:below than 1% of visits convert

The e-commerce reality:below than 1% of visits convert

Ads often don’t return moneyAds often don’t return money

Display ~100k impressions = one sale

SEM expensive & generic

...it can piss off people.And don’t bring new customers.Retargeting? It works, but...Retargeting? It works, but...

...it can piss off people.And don’t bring new customers.

I’ve seen these ads for the past two

months...

...it can piss off people.And it does not bring new customers....it can piss off people.And it

does not bring new customers.

Advertine attracts new customers

to online stores...

Advertine attracts new customers

to online stores...

...it can piss off people.And don’t bring new customers.

...by placing product adsin the right places.

...by placing product adsin the right places.

...it can piss off people.And don’t bring new customers.

Ads are automatically generated

from store inventory

Ads are automatically generated

from store inventory

API: import

of products

Online store’s product

database

BUY

Online store

Content publisher

content semantic analysis

ad server

1

3

4

click & buy

...it can piss off people.And don’t bring new customers.How Advertine worksHow Advertine works

2

Advertine:•generates and serves product ads•matches products to content•promotes best products (ads)

...it can piss off people.And don’t bring new customers.ModelModel

•Pay Per Click•CPM, CPS, CPA - for selected accounts

...it can piss off people.And don’t bring new customers.Give it a try!Give it a try!

•New customers•Relevant product ads•Higher conversion

Sign up and start selling

advertine.com

Sign up and start selling

advertine.com