Procter and Gamble

Post on 14-Nov-2014

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A brief presentation on Procter and Gamble company

Transcript of Procter and Gamble

Jois Joseph Olive Zhou Sarah Huang

Procter and GambleWilliam James

A Candle Maker A Soap MakerBrother in Laws

1837

Cincinnati

Branded Products

Classification Of Products

Beauty and Grooming

Health and Wellness

Beauty

Grooming

Health Care

Snacks and Pet Care

Fabric Care and Home Care

Baby Care and Family Home Care

Number Factor

122 years of dividend

56 years dividend increase

$88 billion to shareholders

25 $ billion brands

85 $ billion sales

The Way P&G Reaches

“Experience the everyday effect.”

Discover Consumers Needs and Wants.

Translate into Superior Products.

Convince…

Communicate through Ads compelling claims,

performance demonstrations and superior benefit

visuals.

Price Products Superior Overall Value.

“The Power of Everyday.”

MIND SPEAKS

99% Satisfied

90% use twice daily

72% Ready to pay

45% Unknown

180 Countries

4 Billion