Procter and Gamble

9
Jois Joseph Olive Zhou Sarah Huang

description

A brief presentation on Procter and Gamble company

Transcript of Procter and Gamble

Page 1: Procter and Gamble

Jois Joseph Olive Zhou Sarah Huang

Page 2: Procter and Gamble

Procter and GambleWilliam James

A Candle Maker A Soap MakerBrother in Laws

1837

Cincinnati

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Branded Products

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Classification Of Products

Beauty and Grooming

Health and Wellness

Beauty

Grooming

Health Care

Snacks and Pet Care

Fabric Care and Home Care

Baby Care and Family Home Care

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Number Factor

122 years of dividend

56 years dividend increase

$88 billion to shareholders

25 $ billion brands

85 $ billion sales

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The Way P&G Reaches

“Experience the everyday effect.”

Discover Consumers Needs and Wants.

Translate into Superior Products.

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Convince…

Communicate through Ads compelling claims,

performance demonstrations and superior benefit

visuals.

Price Products Superior Overall Value.

“The Power of Everyday.”

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MIND SPEAKS

99% Satisfied

90% use twice daily

72% Ready to pay

45% Unknown

180 Countries

4 Billion

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