Problem statement

• Often times, water taste is unpleasant and a different flavor is desired, however trying to flavor the water involves many different components that may not be readily available at all times.

Changes and Emphasis

• Changed from hydration station problem statement

• Focus on being reusable• Eco-friendly• Health-concerned

7,614,512• Inventor: Nader; Nowzari • Address: Richmond, ON, CA• Application number:11/987,848• File date: December 5, 2007• U.S. class:215/6 ; 206/217; 215/10; 220/506• International class:B65D 1/04 (20060101); B65D 1/06 (20060101)

20060213854• Inventors: Singh; Manjit C.N.G• Address: Michael J Cherskov;Cherskov & Flaynik 20 N Wacker Drive Chicago IL

60606 US • Serial No 531087, Series Code: 10 • File date: October 16, 2003 • PCT NO: PCT/GB03/04481 371 • U.S. class: 215/6 U.S. • International class: : B65D 1/04 20060101 B65D001/04 • Application Number0223981.2• Date Oct 16, 2002 • Code GB

D478,511• Inventor:Reynolds; Erin• Address: E. Haven, CT• File date: August 19, 2003 • Appl. No.: D/158,114• Filed: April 1, 2002• Current U.S. Class: D9/502 ; D7/510; D7/511; D9/503; D9/520• Current International Class: 0901

• Just placed another order................and I want you to know I LOVE this stuff. I have it many times per day. I use it in my Medifast shakes, puddings, medifast oatmeal and oatmeal cakes/pancakes too. I love the "Grandmas Apple Pie and Cinnamon Danish Swirl in my Hot sugar free Apple Cider at night. Of course I put them in my coffee and tea too. These drops make everything EXTRA good. I love my medifast and have lost 200 lbs (thats how much I love MF) and have been having Medifast for almost 2 years......so this really helps to add new life to my food plan......A BIG THANK YOU.- Patricia Morelli

• APA citation: I placed another order retrieved December 1 ,2009 from http://capellaflavordrops.com/testimonials.aspx

• Judi• I never thought I could give up soda...hate

plain water and then learned about your's. I've lost about 20 so far and am on my journey.

• Testimonial retrieved December 1,2009 from http://www.herbalwater.com/testimonials.html

• Reviews/Testimonials Flavor Creation continues to assist me in my development as a flavorist on a regular basis. It is a handy resource that I keep nearby at all times. - Brian Merritt, Junior Flavorist, International Flavors and Fragrances

• APA citation: Testimonial retrieved December 1, 2009 from http://allured.stores.yahoo.net/flavorcreation.html

MatrixCriteria 7,614,512 20060213854 D478,511

Durability 2 4 3

Cost 4 3 4

Safe 5 5 5

Manufacturing ease

2 1 4

total 14 13 16

Scaled (1-5) 1=worst, best is D478511

3.3.2• Often times, water taste is unpleasant and a different flavor is desired, however trying

to flavor the water involves many different components that may not be readily available at all times.

• Solution: innovation

Trend analysis• Pur Water pitcher• SoBe life water• Combine bottle and cap United States Patent D397,941• Cosmetic bottle -States Patent D277,360