Problem statement

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Problem statement • Often times, water taste is unpleasant and a different flavor is desired, however trying to flavor the water involves many different components that may not be readily available at all times.

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Problem statement. Often times, water taste is unpleasant and a different flavor is desired, however trying to flavor the water involves many different components that may not be readily available at all times. Changes and Emphasis. Changed from hydration station problem statement - PowerPoint PPT Presentation

Transcript of Problem statement

Page 1: Problem statement

Problem statement

• Often times, water taste is unpleasant and a different flavor is desired, however trying to flavor the water involves many different components that may not be readily available at all times.

Page 2: Problem statement

Changes and Emphasis

• Changed from hydration station problem statement

• Focus on being reusable• Eco-friendly• Health-concerned

Page 3: Problem statement

7,614,512• Inventor: Nader; Nowzari • Address: Richmond, ON, CA• Application number:11/987,848• File date: December 5, 2007• U.S. class:215/6 ; 206/217; 215/10; 220/506• International class:B65D 1/04 (20060101); B65D 1/06 (20060101)

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20060213854• Inventors: Singh; Manjit C.N.G• Address: Michael J Cherskov;Cherskov & Flaynik 20 N Wacker Drive Chicago IL

60606 US • Serial No 531087, Series Code: 10 • File date: October 16, 2003 • PCT NO: PCT/GB03/04481 371 • U.S. class: 215/6 U.S. • International class: : B65D 1/04 20060101 B65D001/04 • Application Number0223981.2• Date Oct 16, 2002 • Code GB

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D478,511• Inventor:Reynolds; Erin• Address: E. Haven, CT• File date: August 19, 2003 • Appl. No.: D/158,114• Filed: April 1, 2002• Current U.S. Class: D9/502 ; D7/510; D7/511; D9/503; D9/520• Current International Class: 0901

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• Just placed another order................and I want you to know I LOVE this stuff. I have it many times per day. I use it in my Medifast shakes, puddings, medifast oatmeal and oatmeal cakes/pancakes too. I love the "Grandmas Apple Pie and Cinnamon Danish Swirl in my Hot sugar free Apple Cider at night. Of course I put them in my coffee and tea too. These drops make everything EXTRA good. I love my medifast and have lost 200 lbs (thats how much I love MF) and have been having Medifast for almost 2 years......so this really helps to add new life to my food plan......A BIG THANK YOU.- Patricia Morelli

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• APA citation: I placed another order retrieved December 1 ,2009 from http://capellaflavordrops.com/testimonials.aspx

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• Judi• I never thought I could give up soda...hate

plain water and then learned about your's. I've lost about 20 so far and am on my journey.

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• Testimonial retrieved December 1,2009 from http://www.herbalwater.com/testimonials.html

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• Reviews/Testimonials Flavor Creation continues to assist me in my development as a flavorist on a regular basis. It is a handy resource that I keep nearby at all times. - Brian Merritt, Junior Flavorist, International Flavors and Fragrances

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• APA citation: Testimonial retrieved December 1, 2009 from http://allured.stores.yahoo.net/flavorcreation.html

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MatrixCriteria 7,614,512 20060213854 D478,511

Durability 2 4 3

Cost 4 3 4

Safe 5 5 5

Manufacturing ease

2 1 4

total 14 13 16

Scaled (1-5) 1=worst, best is D478511

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3.3.2• Often times, water taste is unpleasant and a different flavor is desired, however trying

to flavor the water involves many different components that may not be readily available at all times.

• Solution: innovation

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Trend analysis• Pur Water pitcher• SoBe life water• Combine bottle and cap United States Patent D397,941• Cosmetic bottle -States Patent D277,360