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Pro LinkedIn Tips for Pro BloggersOctober 23, 2013

Photo Credit: Flickr/ThomasHawk

Pro LinkedIn Tips for Pro Bloggers

Presented by Connie Chan Wang at #BlogHerPRO 2013

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Today’s Agenda

Overview of LinkedIn

Why you should spend more time on LinkedIn

18 pro LinkedIn tips for pro bloggers

©2013 LinkedIn Corporation. All Rights Reserved.

Overview of LinkedIn

LinkedIn’s Mission: Connect the world’s professionals to make them more productive and successful

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1 of every 3 professionalson the planet is LinkedIn

57%growthin page views y/y

200,000+professionals join daily

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32%growthin monthly members y/y

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 4 7 1631

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87

144

238MM+

200

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Contentis our core

6XMore engagement with content vs jobs

BRANDS

2.7MM Company PagesCompany UpdatesSlideShareGroups

THOUGHTLEADERS

200+ Influencers

NEWS1.3MM PublishersLinkedIn Today

PEERS1.5MM GroupsConnections

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238 million minds.One aspirational mindset.

1 – The Mindset Divide research study, TNS, September 2012

Top 3 types of content expected1

Spend TimePersonal Networks

Info on friends

Info on personal interests

Entertainment updates

Invest TimeProfessional Networks

Career info

Updates on brandsCurrent affairs

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©2013 LinkedIn Corporation. All Rights Reserved.

Why you should spend more time on LinkedIn

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58,213 members with “Blogger” in their title

Bloggers on LinkedInBy the numbers

1 million+members with blogging in profile

5,229 groups for bloggers

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Why you should invest in LinkedIn

Establish yourself as an expert Build a powerful network

Connect with decision makers SEO optimized

©2013 LinkedIn Corporation. All Rights Reserved.

18 pro LinkedIn tips for pro bloggers

1. Profile: Add a profile photo You’re 7x more likely to be viewed

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2. Profile: Customize your headline Leverage prime real estate to market yourself

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3. Profile: Add your blog to Website section Drive attention to your blog

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4. Profile: Connect your Twitter account Give people more insight into your capabilities & expertise

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5. Profile: Customize your public profile URL Share this URL on your blog, business cards, and more

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6. Profile: Add rich media in Summary & Experience More than 2.5 million pieces of rich media have been added

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7. Profile: Add Skills and Expertise More than 2 billion endorsements given

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8. Profile: Ask for recommendations Empower your readers to be your evangelists

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9. Share: Post Status Updates Share relevant content to stay top of mind

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10. Share: Add the InShare button to your blog More than 1.3 million publishers have added InShare

Developers.linkedin.com

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11. Network: Join and participate in Groups Grow your network while building your brand

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12. Network: Use Advanced Search Filter by company, function, skills, and more

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13. Knowledge: Follow Social Media Channel on Pulse Get the latest news and trends on social media

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14. Knowledge: Follow social media Influencers Get inspiration from the experts

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15. Brand: Build your presence on Slideshare Tap into existing audience of 60 million monthly unique visits

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16. Brand: Create a LinkedIn Company Page Increase your visibility with status updates, products & services

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17. Paid: Sponsor LinkedIn Company Page Updates Surface relevant content for your ideal audience on LinkedIn

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18. Paid: Invest in LinkedIn Ads Reach future members of your community

How many pro tips are you using?

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Connect with me

www.linkedin.com/in/conniechanwang

@cheesycons