Post on 28-Jan-2018
Data Source:
For the Month of August 2017
Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
Data Source
0.8%
0.9%
0.9%
0.9%
1.0%
1.0%
1.0%
1.1%
1.1%
1.2%
1.3%
1.3%
1.5%
1.6%
1.6%
6.6%
7.9%
14%
15%
20%
PAINTS
MOBILE PHONE OPERATORS
FURNITURE
GOVT OF BALOCHISTAN
EXHIBITIONS
HOSPITALS/DAWAKHANA
RAZERS
GOVT OF SIND
SHOPS/ BOTIQUE
PETROL/LUBRICANTS
UPS/BATERIES/CABLES
CORPORATE IMAGE
GARMENTS/LAWNS
CHARITY ORGANISATIONS
CARS/JEEPS
FEDERAL GOVERNMENT
BANKS
GOVT OF PUNJAB
EDUCATION
CONSTRUCTION COMPANIES
0.8%
0.8%
0.8%
0.9%
0.9%
0.9%
0.9%
0.9%
1.0%
1.3%
1.4%
1.4%
1.5%
2%
2%
2%
2%
3%
10%
11%
SILK BANK
INDUS MOTOR COMPANY
SHOP/SHOPPING CENTER
USAID
MCB
MASTER CITY
NATIONAL BANK
GOVERNMENT OF SINDH
PUNJAB GROUP OF COLLEGE
GOVERNMENT OF BALOCHISTAN
S.S BUILDER
THE CITY SCHOOL
UNITED BANK L
DHA
TREET CORPORATION
STAR MARKETING
PAKISTAN NAVY BENEVOLENT
ASF FOUNDATION
GOVERNMENT OF PAKISTAN
GOVERNMENT OF PUNJAB
0.7%
0.8%
0.8%
0.8%
0.8%
0.9%
0.9%
0.9%
1.0%
1.0%
1.2%
1.3%
1.3%
1.4%
2%
3%
3%
3%
4%
5%
ITU
SILK BANK
FEROZPUR CITY LAHORE
USAID
LDA CITY
MCB
MASTER CITY
NATIONAL BANK
GOVERNMENT OF BALOCHISTAN
DHA CITY KARACHI
STAR MARKETING
THE CITY SCHOOL
MINISTRY OF PLANNING
UNITED BANK
NAVAL ANCHORAGE GWADAR
ASF HOUSING SCHEME
AGRICULTURAL DEP OF PUNJAB
MINISTRY OF INFORMATION
MINISTRY OF HEALTH PUNJAB
GOVERNAMENT OF PUNJAB
Revenue Based
English
31%
Urdu
69%
INSIDE
45%
FRONT COVER
20%
BACK COVER
18%
FRONT INSIDE
12%
BACK INSIDE
5%
Lahore got high share instead of Karachi
Lahore
40%
Karachi
32%
Islamabad
17%
Multan
4%
Quetta
3%
Peshawar
3%
Hyderabad
1%
42.7
15.1
10.89.3
6.8
3.42.1 1.3 1.3 0.9 0.8 0.8 0.7 0.5 0.3
DAILYDAWN
THE NEWS BUSINESSRECORDER
DAILYTIMES
EXPRESSTRIBUNE
THE NATION PAKISTANTODAY
PAKISTANOBSERVER
THEFRONTIER
POST
29.9
24.2
10.5 10.3 9.9
5.14.0
3.4
0.2
The News done excilent business this Month and nec to nec with Dawn
32.4
10.2
7.5
5.54.7 4.4 4.3 4.3 4.2 4.0
3.2 3.1 2.81.5 1.4
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
26.3
18.6
11.1 10.6 10.9
12.2
10.3
NOTE: We track all categories but few of them are here. Charts arebased on spend.
48%
42%
4%4%
2%
GOVERNMENT OF PUNJAB
GOVERNMENT OF PAKISTAN
GOVERNMENT OF BALOCHISTAN
GOVERNMENT OF SINDH
GOVERNMENT OF KPK
CREATIVE CHAOS1%
MIDAS ADVERTISING88%
PAKISTAN ADVERTISING ASSOCIATION
7%
PRESTIGE COMMUNICATION
3%
S.V. ADVERTISING PVT LTD
1%
CHANGHONG RUBA AC1%
GREE AIR CONDITION
10%
KENWOOD 3-DC INVERTER AC
88%
PEL INVERTER AC1%
1% 3%
9% 5%2%
3%3%
2%
44%
0%
1%
5%
22%
CAPRI SOAP
CARE BEAUTY SOAP
COOL & COOL HAND SENITIZER
GOLDEN PEARL FACE WASH
GOLDEN PEARL SOAP
NISA CAMEL MILK SOAP
PALMOLIVE SOAP
PARLEY FACE WASH
SABA SOAPS
SKIN WHITE SOAP
STILLMANS FACE WASH
SUFI CLASSIC SOAP
VITAL SOAP
42%
22%
11%
6%
6%4%
4%
2% 2% 1%
STARLET SHOES
DELUXE FOOTWEAR
STYLO SHOES
JULKE
REEF LAND SHOES
ENGLISH BOOT HOUSE
SERVIS SHOES
BORJAN SHOES
HUSH PAPPIES
MOCHI
G.F.C FAN22%
PAK FAN54%
PARWAZ FAN3%
RADO FAN4%
ROYAL FAN17%
DIAMOND FOAM50%
JOY FOAM6%
MASTER FOAM28%
UNIFOAM16%
51%
19%
6%
5%
4%3%
3%3% 2%
4%
USAID
FATIMA FERTILIZER WELFARE TRUST
REDO MEDICAL COMPLEX
SHAHEEN FOUNDATION PAF
SILANI WELFARE TRUST
AL KHIDMAT FOUNDATION
AMAN FOUNDATION
SUNDAS FOUNDATION
THE CITIZEN FOUNDATION
OTHERS
1% 3%
9%
5% 2%
3%
3%
2%
44%
0%
1%
5%
22%
CAPRI SOAP
CARE BEAUTY SOAP
COOL & COOL HAND SENITIZER
GOLDEN PEARL FACE WASH
GOLDEN PEARL SOAP
NISA CAMEL MILK SOAP
PALMOLIVE SOAP
PARLEY FACE WASH
SABA SOAPS
SKIN WHITE SOAP
STILLMANS FACE WASH
SUFI CLASSIC SOAP
VITAL SOAP
GINSENG GREEN TEA8% MILAN DUST TEA
0% PURI ZAUQ TEA2%
TAPAL FAMILY MIXTURE TEA
1%
VITAL TEA89%
EURO BAKE CAKES9%
HILAL BAKE TIME10%
PEEK FREANS SOOPER 81%