Data Source:

For the Month of August 2017

Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications.

For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.

Data Source

0.8%

0.9%

0.9%

0.9%

1.0%

1.0%

1.0%

1.1%

1.1%

1.2%

1.3%

1.3%

1.5%

1.6%

1.6%

6.6%

7.9%

14%

15%

20%

PAINTS

MOBILE PHONE OPERATORS

FURNITURE

GOVT OF BALOCHISTAN

EXHIBITIONS

HOSPITALS/DAWAKHANA

RAZERS

GOVT OF SIND

SHOPS/ BOTIQUE

PETROL/LUBRICANTS

UPS/BATERIES/CABLES

CORPORATE IMAGE

GARMENTS/LAWNS

CHARITY ORGANISATIONS

CARS/JEEPS

FEDERAL GOVERNMENT

BANKS

GOVT OF PUNJAB

EDUCATION

CONSTRUCTION COMPANIES

0.8%

0.8%

0.8%

0.9%

0.9%

0.9%

0.9%

0.9%

1.0%

1.3%

1.4%

1.4%

1.5%

2%

2%

2%

2%

3%

10%

11%

SILK BANK

INDUS MOTOR COMPANY

SHOP/SHOPPING CENTER

USAID

MCB

MASTER CITY

NATIONAL BANK

GOVERNMENT OF SINDH

PUNJAB GROUP OF COLLEGE

GOVERNMENT OF BALOCHISTAN

S.S BUILDER

THE CITY SCHOOL

UNITED BANK L

DHA

TREET CORPORATION

STAR MARKETING

PAKISTAN NAVY BENEVOLENT

ASF FOUNDATION

GOVERNMENT OF PAKISTAN

GOVERNMENT OF PUNJAB

0.7%

0.8%

0.8%

0.8%

0.8%

0.9%

0.9%

0.9%

1.0%

1.0%

1.2%

1.3%

1.3%

1.4%

2%

3%

3%

3%

4%

5%

ITU

SILK BANK

FEROZPUR CITY LAHORE

USAID

LDA CITY

MCB

MASTER CITY

NATIONAL BANK

GOVERNMENT OF BALOCHISTAN

DHA CITY KARACHI

STAR MARKETING

THE CITY SCHOOL

MINISTRY OF PLANNING

UNITED BANK

NAVAL ANCHORAGE GWADAR

ASF HOUSING SCHEME

AGRICULTURAL DEP OF PUNJAB

MINISTRY OF INFORMATION

MINISTRY OF HEALTH PUNJAB

GOVERNAMENT OF PUNJAB

Revenue Based

English

31%

Urdu

69%

INSIDE

45%

FRONT COVER

20%

BACK COVER

18%

FRONT INSIDE

12%

BACK INSIDE

5%

Lahore got high share instead of Karachi

Lahore

40%

Karachi

32%

Islamabad

17%

Multan

4%

Quetta

3%

Peshawar

3%

Hyderabad

1%

42.7

15.1

10.89.3

6.8

3.42.1 1.3 1.3 0.9 0.8 0.8 0.7 0.5 0.3

DAILYDAWN

THE NEWS BUSINESSRECORDER

DAILYTIMES

EXPRESSTRIBUNE

THE NATION PAKISTANTODAY

PAKISTANOBSERVER

THEFRONTIER

POST

29.9

24.2

10.5 10.3 9.9

5.14.0

3.4

0.2

The News done excilent business this Month and nec to nec with Dawn

32.4

10.2

7.5

5.54.7 4.4 4.3 4.3 4.2 4.0

3.2 3.1 2.81.5 1.4

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

26.3

18.6

11.1 10.6 10.9

12.2

10.3

NOTE: We track all categories but few of them are here. Charts arebased on spend.

48%

42%

4%4%

2%

GOVERNMENT OF PUNJAB

GOVERNMENT OF PAKISTAN

GOVERNMENT OF BALOCHISTAN

GOVERNMENT OF SINDH

GOVERNMENT OF KPK

CREATIVE CHAOS1%

MIDAS ADVERTISING88%

PAKISTAN ADVERTISING ASSOCIATION

7%

PRESTIGE COMMUNICATION

3%

S.V. ADVERTISING PVT LTD

1%

CHANGHONG RUBA AC1%

GREE AIR CONDITION

10%

KENWOOD 3-DC INVERTER AC

88%

PEL INVERTER AC1%

1% 3%

9% 5%2%

3%3%

2%

44%

0%

1%

5%

22%

CAPRI SOAP

CARE BEAUTY SOAP

COOL & COOL HAND SENITIZER

GOLDEN PEARL FACE WASH

GOLDEN PEARL SOAP

NISA CAMEL MILK SOAP

PALMOLIVE SOAP

PARLEY FACE WASH

SABA SOAPS

SKIN WHITE SOAP

STILLMANS FACE WASH

SUFI CLASSIC SOAP

VITAL SOAP

42%

22%

11%

6%

6%4%

4%

2% 2% 1%

STARLET SHOES

DELUXE FOOTWEAR

STYLO SHOES

JULKE

REEF LAND SHOES

ENGLISH BOOT HOUSE

SERVIS SHOES

BORJAN SHOES

HUSH PAPPIES

MOCHI

G.F.C FAN22%

PAK FAN54%

PARWAZ FAN3%

RADO FAN4%

ROYAL FAN17%

DIAMOND FOAM50%

JOY FOAM6%

MASTER FOAM28%

UNIFOAM16%

51%

19%

6%

5%

4%3%

3%3% 2%

4%

USAID

FATIMA FERTILIZER WELFARE TRUST

REDO MEDICAL COMPLEX

SHAHEEN FOUNDATION PAF

SILANI WELFARE TRUST

AL KHIDMAT FOUNDATION

AMAN FOUNDATION

SUNDAS FOUNDATION

THE CITIZEN FOUNDATION

OTHERS

1% 3%

9%

5% 2%

3%

3%

2%

44%

0%

1%

5%

22%

CAPRI SOAP

CARE BEAUTY SOAP

COOL & COOL HAND SENITIZER

GOLDEN PEARL FACE WASH

GOLDEN PEARL SOAP

NISA CAMEL MILK SOAP

PALMOLIVE SOAP

PARLEY FACE WASH

SABA SOAPS

SKIN WHITE SOAP

STILLMANS FACE WASH

SUFI CLASSIC SOAP

VITAL SOAP

GINSENG GREEN TEA8% MILAN DUST TEA

0% PURI ZAUQ TEA2%

TAPAL FAMILY MIXTURE TEA

1%

VITAL TEA89%

EURO BAKE CAKES9%

HILAL BAKE TIME10%

PEEK FREANS SOOPER 81%