Post on 27-Sep-2020
PRIME MEDIA PRIME MEDIA GROUP LIMITEDGROUP LIMITEDGROUP LIMITEDGROUP LIMITED
ANNUAL GENERAL MEETINGANNUAL GENERAL MEETING2525thth November November 20092009
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•• 2009 2009 Results Results -- ConsolidatedConsolidated
‒‒ TelevisionTelevision
‒‒ RadioRadio
‒‒ Broadcast Broadcast Production Production ServicesServices
•• Digital Media UpdateDigital Media Update
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Prime Media Group LimitedPrime Media Group Limited
CEO CEO –– Warwick Warwick SyphersSyphers
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•• Digital Media UpdateDigital Media Update
‒‒ iPrimeiPrime
‒‒ PDMPDM
•• Prime Media Group Prime Media Group
‒‒ Strategy Strategy UpdateUpdate
‒‒ OutlookOutlook
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Prime Media Group Prime Media Group LimitedLimited
2009 Results 2009 Results
Gross Revenue from Continuing Operations(before significant items), A$ Million
EBITDA from Continuing Operations(before significant items), A$ Million
264.3 278.9 73.8
59.0
+5.5%
-20%
3
2008 2009 2008 2009
14.0
31.4
-44.4
17.5
2008
NPAT (normalised)NPAT (reported)
11.0
24.3
-24.5
9.9
EPS (fully diluted) EPS (normalised)
Net Profit After Tax, A$M Earning per Share, cents per share
2007
2009
2007
20092008
2009
2008 2009
-44%
2008
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•• 2009 2009 Results Results -- ConsolidatedConsolidated
‒‒ TelevisionTelevision
‒‒ RadioRadio
‒‒ Broadcast Broadcast Production Production ServicesServices
•• Digital Media UpdateDigital Media Update
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•• Digital Media UpdateDigital Media Update
‒‒ iPrimeiPrime
‒‒ PDMPDM
•• Prime Media Group Prime Media Group
‒‒ Strategy UpdateStrategy Update
‒‒ OutlookOutlook
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Prime TelevisionPrime Television
Audience ShareAudience Share
Regional Markets (Eastern Seaboard)Audience Share, All People, Sun-Sat, 1800 to 2400
WIN/NBN
Prime/ 7QLD
45%
30%
35%
40%
5Source: Regional TAM
Southern Cross TEN
0%
10%
15%
20%
25%
30%
5%
Jan 2003
Jan2004
Jan2005
Jan2006
Jan2007
Jan2008
Jan2009
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Prime TelevisionPrime Television
Sales Revenue GrowthSales Revenue Growth
Sales Revenue for the Full Year Ending 30 June, A$ Million
147.7
159.1
170.2
191.1
212.9 209.8
6
2004 2005 2006 2007 20092008
-1.5%
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Prime TelevisionPrime Television
Prime Growth vs. Market GrowthPrime Growth vs. Market Growth
Prime and Market Revenue Growth
11%
6%
5%
6%
9%
8%
7%
12%
11%
7
Source: KPMG
2%
-6%
-3%
08-09
Market
03-04 04-05
2%
07-0806-07
Prime
05-06
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Prime Prime TelevisionTelevision
TOP 10 REGULAR PROGRAMS - METRO1 UNDERBELLY: A TALE OF TWO CITIES 9 2,127,133
2 PACKED TO THE RAFTERS 7 1,865,566
3 MASTERCHEF AUSTRALIA - CHALLENGE 10 1,735,826
4 SEVEN NEWS - EXTENDED - BUSHFIRE DISASTER EDITION 7 1,639,560
5 SEVEN NEWS - SUN 7 1,609,429
6 TALKIN' 'BOUT YOUR GENERATION 10 1,601,610
7 MASTERCHEF AUSTRALIA 10 1,528,850
8 THANK GOD YOU'RE HERE 7 1,515,785
9 WORLD'S STRICTEST PARENTS 7 1,509,903
10 BORDER SECURITY - AUSTRALIA'S FRONT LINE 7 1,498,051
8Source – OzTAM/ RegionalTAM (Minimum 3 episodes, Weeks 7-47 2009 Total People)
TOP 10 REGULAR PROGRAMS - REGIONAL1 PACKED TO THE RAFTERS Prime/ 7QLD 771,104
2 UNDERBELLY: A TALE OF TWO CITIES WIN/NBN 749,286
3 THE ZOO Prime/ 7QLD 658,279
4 FIND MY FAMILY Prime/ 7QLD 655,279
5 RSPCA ANIMAL RESCUE Prime/ 7QLD 602,168
6 LAST CHANCE SURGERY Prime/ 7QLD 599,600
7 MASTERCHEF AUSTRALIA - CHALLENGE SC10 586,126
8 WORLD'S STRICTEST PARENTS Prime/ 7QLD 572,103
9 NEW TRICKS-EV ABC1 567,589
10 SEA PATROL WIN/NBN 567,305
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Prime TelevisionPrime Television2009 2009 –– All households: Conversion to digital statusAll households: Conversion to digital status
9Source: Department of Broadband, Communications and the Digital Economy
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•• 2009 2009 Results Results -- ConsolidatedConsolidated
‒‒ TelevisionTelevision
‒‒ RadioRadio
‒‒ Broadcast Broadcast Production Production ServicesServices
•• Digital Media UpdateDigital Media Update
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10
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•• Digital Media UpdateDigital Media Update
‒‒ iPrimeiPrime
‒‒ PDMPDM
•• Prime Media Group Prime Media Group
‒‒ Strategy UpdateStrategy Update
‒‒ OutlookOutlook
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Our Group – Population Reach and Brands
Prime RadioPrime Radio
Reach & BrandsReach & Brands
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Our Group – Population Reach and Brands
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Sunshine Coast
Gladstone / Rockhampton
Mackay
Prime RadioPrime Radio
20082008
10 Stations – Approx 1,000,000 population reach
Mackay
Townsville
Cairns
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Sunshine Coast
Gladstone / Rockhampton
Mackay
Prime RadioPrime Radio
20092009
13
Mackay
Townsville
Cairns
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•• Central hub facility project completed on schedule and Central hub facility project completed on schedule and commenced operation April 2009. It accommodates senior commenced operation April 2009. It accommodates senior management, administration, production, airtime and news. management, administration, production, airtime and news.
•• We are realizing efficiency gains through amortization of We are realizing efficiency gains through amortization of centralized cost base and operational synergies across a now centralized cost base and operational synergies across a now cohesive networkcohesive network
Prime RadioPrime Radio
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cohesive networkcohesive network
•• Common branding strategy of stations now rolled out and has Common branding strategy of stations now rolled out and has facilitated program efficiencies and group wide promotional facilitated program efficiencies and group wide promotional strategies across networkstrategies across network
•• Radio group operationally is now positioned to accelerate Radio group operationally is now positioned to accelerate earnings and marginsearnings and marginsFor
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•• 2009 2009 Results Results -- ConsolidatedConsolidated
‒‒ TelevisionTelevision
‒‒ RadioRadio
‒‒ Broadcast Broadcast Production Production Services Services
•• Digital Media UpdateDigital Media Update
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15
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•• Digital Media UpdateDigital Media Update
‒‒ iPrimeiPrime
‒‒ PDMPDM
•• Prime Media Group Prime Media Group
‒‒ Strategy UpdateStrategy Update
‒‒ OutlookOutlook
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•• Completed takeover of Broadcast Production Services on 6 Completed takeover of Broadcast Production Services on 6
November 2009November 2009
•• privatisation enables delisting and removal of significant related privatisation enables delisting and removal of significant related
overhead costsoverhead costs
•• access to access to cashflowscashflows
Broadcast Production ServicesBroadcast Production Services
CommentaryCommentary
Takeover Takeover UpdateUpdate
Benefits to Benefits to PrimePrime
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•• access to access to cashflowscashflows
•• core is On Site Broadcasting services with exclusive output deal core is On Site Broadcasting services with exclusive output deal
with Sky NZ until 2017with Sky NZ until 2017
•• in Australia acquisition of Zero One Zero in August, 2008 provided in Australia acquisition of Zero One Zero in August, 2008 provided
5 year contract with Fox Sports for National Soccer League 5 year contract with Fox Sports for National Soccer League
(expiry 2013) and Super (expiry 2013) and Super 14s 14s Rugby (expiry 2010)Rugby (expiry 2010)
OperationsOperations
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Broadcast Production ServicesBroadcast Production Services
Key BusinessesKey Businesses
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•• 2009 2009 Results Results -- ConsolidatedConsolidated
‒‒ TelevisionTelevision
‒‒ RadioRadio
‒‒ Broadcast Broadcast Production Production ServicesServices
•• Digital Media UpdateDigital Media Update
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•• Digital Media UpdateDigital Media Update
‒‒ iPrimeiPrime
‒‒ PDMPDM
•• Prime Media Group Prime Media Group
‒‒ Strategy Strategy UpdateUpdate
‒‒ OutlookOutlook
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•• The The iPrimeiPrime network now consists of 45 live regional web network now consists of 45 live regional web sites engaging Prime’s regional TV users online.sites engaging Prime’s regional TV users online.
•• iPrimeiPrime leverages key Prime TV assets including local news leverages key Prime TV assets including local news & weather and on& weather and on--air personalities to develop online content air personalities to develop online content that is relevant to regional Australia.that is relevant to regional Australia.
iPrimeiPrime
OverviewOverview
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•• Integrated online and onIntegrated online and on--air campaigns are delivering air campaigns are delivering incremental advertising sales.incremental advertising sales.
For
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•• 2009 2009 Results Results -- ConsolidatedConsolidated
‒‒ TelevisionTelevision
‒‒ RadioRadio
‒‒ Broadcast Broadcast Production Production ServicesServices
•• Digital Media UpdateDigital Media Update
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21
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•• Digital Media UpdateDigital Media Update
‒‒ iPrimeiPrime
‒‒ PDMPDM
•• Prime Media Group Prime Media Group
‒‒ Strategy Strategy UpdateUpdate
‒‒ OutlookOutlook
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Prime Digital MediaPrime Digital MediaOut of Home Digital Media Growth is AcceleratingOut of Home Digital Media Growth is Accelerating
The growth in below-the-
line advertising (including
Out-of-Home Digital) is
accelerating at the expense
of above-the-line
advertising
Advertising Spend in Australia: “Above the Line” vs. “Below the Line” (2001 – 2010 F), A$ Billions
“Below the Line”
Movement of
’05-’10 CAGR = 12%
Includes Digital Out-of-Home
Media
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advertising
“Above the Line”
A$ B
Movement of advertising dollars
’01-’05 CAGR = 7%
’01-’05 CAGR= 15%
’05-’10 CAGR = 6%
Source: Press Articles; Industry Interviews; CEASA; AC Nielsen Research; Australian Association of National Advertisers;
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Prime Digital MediaPrime Digital Media
Content Partnership with WestfieldContent Partnership with Westfield
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Prime Digital MediaPrime Digital Media
PDM BluePDM Blue--Chip ClientsChip Clients
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•• 2009 2009 Results Results -- ConsolidatedConsolidated
‒‒ TelevisionTelevision
‒‒ RadioRadio
‒‒ Broadcast Broadcast Production Production ServicesServices
•• Digital Media UpdateDigital Media Update
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25
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•• Digital Media UpdateDigital Media Update
‒‒ iPrimeiPrime
‒‒ PDMPDM
•• Prime Media Group Prime Media Group
‒‒ Strategy UpdateStrategy Update
‒‒ Capital ManagementCapital Management
•• OutlookOutlookFor
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Prime Media GroupPrime Media Group
Media PortfolioMedia Portfolio
TelevisionTelevision RadioRadioProduction &Production &
BroadcastingBroadcastingDigitalDigital
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TelevisionTelevision RadioRadioBroadcastingBroadcasting
DigitalDigital
• Northern & Southern NSW
• Victoria
• Mildura
• Gold Coast
• Regional WA
• Coastal QLD (Sunshine Coast to Cairns)
• Broadcast Production Group(100%)
• On-Site Broadcasting (Aus / NZ)
• Outdoor Cinema(Australia wide)
• iPrime
• Prime Digital Media (“PDM”) digital out of home and digital content
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Prime Media groupPrime Media group
An Integrated An Integrated Media CompanyMedia Company
Online/OfflineOnline/OfflineCommunitiesCommunities
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Cross promotion & utilisation of servicesCross promotion & utilisation of services
MediaMediaSalesSales
MediaMediaServices &Services &ContentContent
GenerationGeneration
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•• 2009 2009 Results Results -- ConsolidatedConsolidated
‒‒ TelevisionTelevision
‒‒ RadioRadio
‒‒ Broadcast Broadcast Production Production ServicesServices
•• Digital Media UpdateDigital Media Update
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•• Digital Media UpdateDigital Media Update
‒‒ iPrimeiPrime
‒‒ PDMPDM
•• Prime Media Group Prime Media Group
‒‒ Strategy UpdateStrategy Update
‒‒ OutlookOutlook
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•• 7 7 ratings strength ratings strength continues.continues.
•• Advertising markets making gradual recovery.Advertising markets making gradual recovery.
•• Multi channelling options to be implemented in 2010.Multi channelling options to be implemented in 2010.
Prime Media GroupPrime Media Group
OutlookOutlook
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•• Multi channelling options to be implemented in 2010.Multi channelling options to be implemented in 2010.
•• Radio network to benefit from recent restructuring.Radio network to benefit from recent restructuring.
•• New media properties still developingNew media properties still developing
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