Post on 11-Nov-2014
description
pretty biddingaaron levydirector of ppc
seer.is/bidhero@bigalittlea
seer.is/herocareer
ˈsēər,si(ə)r/a person who is supposed to be able, through supernatural insight, to see what the future holds.
@bigalittlea
we’re wizards!
visionary via visualization
let someone else block & tackle
9
dirty work is more fun anyway
1: little dataBIG WINS
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fwustwating.
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….meh?
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2: dayparting
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seer.is/heroheatmap
@bigalittlea
0.0
0.5
1.0
1.5
2.0
2.5
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3.5
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5.0
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Conv. Rate Avg. Position
@bigalittlea
woof.
3.5
3.7
3.9
4.1
4.3
4.5
4.720%
25%
30%
35%
40%
45%
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Conv. Rate Avg. Pos
invert position axis
refined min and max
blocked hours@bigalittlea
seer.is/prettybid
3: geographic
@allymalick
eyewearclient
data dumpyay?
29
Visualize the data!
nobody likes squints
@bigalittlea
@bigalittlea
4: visual confirmation
@nick_vigg
psychic client
let‘s test call-only!
positions looking good!
…where’s position 3?
Top v. side. Oof. double segment
40
73% conversion increase
4: see future generations
let’s talk demographics
rich people spend more money!
Adwordsdemographic bidding
nothing new to see here
Small ball bidding
Predict the future
@lokiducks
Robin hood men in tights
the key to the greatest treasure in all of AdWords
seer.is/herocareer